Jayson Waller - CEO of Power Home Solar the billion dollar solar giant brought to you by Local Crown, LLC

Inside The Empire INTERVIEW BETWEEN Trey Carmichael: Local Crown, LLC Representative (INTERVIEWER) AND JAYSON WALLER (INTERVIEWEE)?

Trey Carmichael: Local Crown, LLC Representative:?

It's your man here, Trey Carmichael.? I've got my man, Jayson Waller, joining me on the show. Why don't you tell us a little bit about? what you do and why you do it for the people who don't know you, my man??

Jayson Waller:?

Hey, thanks, Trey. Appreciate you having me on. Jayson Waller, CEO, and founder of a company? called Power Home Solar. We're an American-made company using American-made panels, and? we empower folks to own their power, not run it. To control their energy costs, to have energy? efficiency, put into their homes, to allow battery and storage so they can charge their electric? vehicles at night and not to pay the utility rates and to prevent any power outages. So people that? are tired of being powerless and tired of those increased utility rates, you got to start switching to? solar. It's the new movement. We're building that movement here at Power Home.

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. I love that. I forgot to ask. With everything else you've got going on, is solar? your true passion or is that just how you're impacting the world while funding your passion??

Jayson Waller:?

Well, our business, we have 1800 employees and on pace to do about 700 million in revenue this? year. It is my passion and it changes the world one panel, one customer, one employee at a time.? But the other passion I have is the True Underdog podcast. You know, I get to go in and give? back. I get to help entrepreneurs and folks that have had a hard lifestyle. I didn't finish high? school. I didn't go to college, had a kid in my teens, grew up in a trailer park, everyone telling me? I couldn't do things. This is my third business I've built from the ground up. And you know, this? one's going really well. We're fortunate enough to keep exploding even during the pandemic and? try to get us to the next level, whether we go IPO or, you know, an equity raise to take care of the? employees.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. So you said that you didn't finish high school. I'd love to hear about the mindset? shifts and everything that you had to go through to get to the level that you're at now.?

Jayson Waller:?

Well, I mean, at my age and for those listeners out there. I'm 41. You know, I had a kid when I? was 18 and my wife, she 17. So we dropped out of school and took care of our daughter. And? you know, we're always brainwashed. You got to go to school, you got to go to college, you got? to get a good job. And I watched my dad who worked his tail off not take risks. You know, he?played to not lose. He never played to win. He never risked at all or bet on himself. He just? played it safe. And I didn't want to do that. You know, I wanted to give more to my kids. I? wanted to have more, I didn't like how it felt to be judged or looked down on because of the income my family had, me as a young man or as an adult or young adult and a child. And so I? was inspired to drive and be better. And my in-laws at the time, we weren't married, but they? would make fun of me where I lived and how can you bring a kid into this world, and you guys? can't pay your bills. So I was on a mission to prove everybody wrong. I was on a mission to? show that I can do it, and that everybody out there says you can't, that I create my own map and I? decide what I can and can't do. And I'm the one that wakes up every day and puts my shoes on? and picks where I'm going to go. And so that mentality and that mindset being at a young person? at 18 years old just became stronger and stronger and bigger and bigger as time went on. And? even in the last venture, solar, people laughed at mocked. Why would you open a solar? company? That makes no sense. Why would you do that? You're not going to make it. And, you? know, I'd love to prove them wrong, but more so I love to turn those haters into fans.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. I love that. So not only once, but three times in the last four years, have you? been top 300 on the Inc 5,000 list? What do you think plays into that??

Jayson Waller:?

Our growth and you know, when we're doing as much revenue as we're doing now, like we? finished last year with 395 million, it's hard to be on that list. Because that's for companies that? do a hundred grand and then get to a million or do a million and then get to like 10 million. So? for us to be on that list is we're humbled, but we're honored, but it's tough because we're so large?

now. And you know, our team works hard and our growth has been double or triple every single? year. You know, year one, we ended with 3 million in sales and about 30 employees, year two? was 10 million, about a hundred employees. You know, right now I said 1800 employees. I? mean, we'll do 700 million in sales this year. So you can see that this is a rocket ship. And you? know, my advice to folks out there is you can't do it alone. I hire great people around me, smarter? than me in some cases, and you know, this is putting a puzzle together in your life and in? business. You're always adding good pieces.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. So I love that you say you can't do it alone. What is your strategy for building? your team??

Jayson Waller:?

Finding people that aren't exactly like me. There can only be Jason Waller, just like there can be? only one Ben Carter, one Kevin Clinic, those are some of the members on my team. One Steve? Murphy. You got to be able to find things like a puzzle that work. I didn't know what EBITDA? was two years ago. I really didn't. I built two other companies and everything was cash basis. I? wasn't on a [inaudible], I wasn't on gap revenue, none of that stuff. And so a couple of years ago? I had to learn what EBITDA was and I didn't know any of that. I didn't know how to raise? capital. And so I had to bring someone in smarter than me on that aspect that can really be a? mentor and build a corporate infrastructure and help raise capital. Then I had to bring on a CFO.? And then recently we brought on a chief sales officer for structure. I mean, as we continue to? grow, you got to look for gaps. You know, Superman doesn't run a great business. The Avengers? do. And, you know, for every Elon Musk and Steve jobs out there, they have a wonderful,?wonderful team that's better than them in different aspects. They didn't do it alone. And so that's? kind of what we're building at Power Home is trying to get the right team all the time and adding? to that as we continue to grow that they bring something different to the table that I'll be lacking.? And then I bring something different to the table; motivation, vision, execution. But I've got to? find people that have other attributes to add to the team.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. So at the size team that you run now, like how do you maintain the? communication and make sure that things aren't slipping through the cracks.?

Jayson Waller:?

Things always slip through the cracks, unfortunately. I wish there was a way to button it up and? it's super-efficient, but you know, as you grow, you get growing pains and you get things mess? up in one department and you focus on that and you get some bumps in the other department. We? do a lot of director's calls. Every week we do where 20 directors get on and all the employees? report to management, which reports to the directors and the directors report to the executives.? And so we do this director's call once a week, state of the union to go over each department and? it's a three- or four-hour call and it's tedious. And there are some butts you in on those calls. And? there's some accountability on those calls. There's some celebration on those calls. But it allows? everybody to be accountable and talk about their results amongst their peers. And what's going? on in their book of business. And we empower our employees and our directors of management? to act like an owner and run their book of business, which allows them to really do that and then? showcase it weekly So we can be in tune of what's going on.

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, Man, I love that you say that you have that chain of command. And I think that's what? a lot of entrepreneurs going into the CEO position really have a hard time building out is? something where they have an actual chain of command. Because as the CEO, once your team? gets to a certain size, you legitimately do not have time to speak to every single person? individually on a regular basis. It will not happen.?

Jayson Waller:?

That's right. And you know, it's very important that you got to continue to utilize, you know, we? use teams, we use different apps. you have to find a way to use technology to communicate and? keep everybody up to up to speed.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome man. So with all the success, there has to have been some failures mixed into there.? How do you deal with those failures??

Jayson Waller:?

I look at failures as learning. I mean, and I know that's cliche and everybody says that, but I? wouldn't be able to do what I did If I didn't fail. If you just succeed, you don't learn anything.? You just win and that's not going to teach you anything. But you know, trial and error teaches? you things. Not trying it is regret and to me, that's failure. But to take chances and to risk things? and to see what happens and then adjust and then see what happens and then adjust, that's how? you get better. it's like working out you don't get muscles from working out one time and then? talking about working out. You get muscles from working out every day and training your body.?

And you've got to train your mind and your business IQ to be challenged all the time and to have? those failures. And for the first two years opening up Power Home Solar, I didn't get paid a? paycheck for 22 months. I sold my house on the lake and reinvested everything. So I've hit some? walls but you got to keep faith and you got to keep grinding. You can't quit and you got to treat? everything one step at a time.?

Trey Carmichael: Local Crown, LLC Representative:?

A hundred percent men. And I think entrepreneurs really tend to forget that the majority of the? big successes that they've seen, all these overnight success people, like it didn't really happen? overnight. And the majority of these really, really successful people, they will tell you that there? were hundreds, maybe even thousands of little failures before they got to those big wins that? everybody sees.?

Jayson Waller:?

You're right. They don't see the struggles of no paycheck or selling the house or the 20 hours of? working and taking a nap for four hours, they don't see that. They just go and, oh, wow, look? what you did in four or five years. And we don't celebrate long. You know, we have a motto at? Power Home, we treat every day, every week, every month as a playoff game. And we break? records every month, but we clap for about 10 seconds and then it's next man up, next game. And? so that allows us to stay in the moment and continue to grow and push our goals forward rather? than sit and celebrate and enjoy success. you don't have time to sit and enjoy it. You got to keep? going until you get to the top, but even then you got to keep going. So it's just the way I'm built.? It's kind of the culture we built at Power Home to make sure it does it. And reinvesting in your? brand is so important. I tell entrepreneurs all the time, the biggest problem we have as people??

open a business and think they're going to be rich. I just told you, I didn't get a check for 22? months and sold my house, put everything I had back in the business. I was the poorest person? working at the company. And you have to be prepared to eat ramen noodles and Mac and cheese,? and pop tarts and live at tight while you re-invest because rule one, you pay your people, rule? two, you pay your vendors and rule three, you reinvest in the business. So the people go, what? about paying yourself? Only if there's a little extra left after you did those three, can you take a? little slice. And as long as you try to stick to that method, you'll be able to grow your company.? But when you start taking all the rewards and the money out of it early, trying to live that life? that you really haven't built a foundation under your company, you won't last long.?

Trey Carmichael: Local Crown, LLC Representative:?

A hundred percent, man. It's definitely way too common in the entrepreneur space, especially the? marketing and online business space. People see people selling this dream, they think, oh yeah, I? can make it happen overnight. And then there's actually a lot of people out there like selling them? programs that claim, oh yeah, we can take you to six figures in 30 days. And in general, that's? just not how it works. And frankly, I wish the misinformation would stop, man.?

Jayson Waller:?

Yeah. I mean, look, everyone wants to cheat and take the elevator. You have to take the stairs.? You have to build that one block at a time. Otherwise it's going to be paper thin and the first little? bump you're going to be out of business. I mean, I truly believe that.?

Trey Carmichael: Local Crown, LLC Representative:

?

Awesome, man. So at this point, you're living the dream for most people. You've got the? booming business, you've got the amazing show, can you give us like a 30,000-foot view of what? a day in the life for you actually looks like??

Jayson Waller:?

It's funny you ask. Well, right now I'm in the middle of doing a book. You know, I won? entrepreneur EY Ernst and Young entrepreneur of the year, a year ago. And once you get into? that club, it's kind of like a fraternity. And so at least I would assume, I didn't go to college. And? so those guys and ladies were like, you got to write a book. I'm like, I've never even read a book.? So I started a podcast for and giggles and it took off and it's blown up and I'm getting some nice? impactful people on the show. And I've been top entrepreneur podcast, two months in a row, top? five for apple. And so it's really exploded. And I was doing this as a side gig, one or two? episodes a week a couple hours a week just trying to give back. I've had some friends in the NFL? and some business guys that I know that led to other business guys and other people wanting to? be on the show and you know, where I eventually had to hire a whole producing team and stuff.? And so I love that. That's my way to give back. That's part of my life. Then I'm coming on shows? like yours where I can spread the message about what power homes doing, what true underdog? podcast is about for entrepreneurs and tell underdog story. and then really, I started the book? about a month ago and I'm done, I didn't write it. I had a ghost writer that I talked to for three? hours a day for 12 days, and she's finishing the book. All the chapters are done. It's going to be? called Own Your Power, No effing excuses. And I think it'll do good. If it doesn't that's okay.? But I got to put some stuff out there and share some of my stories and upbringing and obstacles? that I've overcome and tips and bullet points there to try to get through things and to not quit on? yourself and gain confidence. And that's what I love to do. I love to inspire people. The best part?of my job is when we do a sales meeting with 400 sales guys or with the production team with? 400 installers, and I can try to motivate them; let them get to hear me and talk about our brand? and our company and what we're going to do next, and to get those guys be ready to run through? a wall for the brand. That's what excites me. That's what challenges me the most. The daily? grind, I'm a part of it, but I've got such a great leadership team. They kind of give me the nuts? and bolts of everything. I negotiate all the deals with the NFL stadiums where we've installed? solar. I do love that. And but you know, I, I would say living the dream, I mean, I am blessed and? I am enjoying what I do and I'm passionate about what I do, which is key, but the dream is what? you make of it. You know, my goal is to just continue to better people. I feel like I'm not done? yet. There's so much more work to do, and to continue to push people to be better in life. I've got? four kids and a grandkid. And so, I want them to push them and inspire them to do better. So I? would say I'm in the dream, but we've got a lot of work to do.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. I love that answer. So you've grown your podcasts to be one of the top five on? apple in the entrepreneur space. And that's a really sought-after position. Most people are out? here starting podcasts and they're frustrated because they can't even get downloads. What do you? think separates your show from the other ones??

Jayson Waller:?

I think I have a really good team. I think I've had some big guests and I'm just real and raw. You? know, I'm able to share the story, it’s taken off. I've done some marketing and advertising, but? really I think it's the guests, it's the partnerships, it's the message. And, you know, I put out two? episodes a week, I'm grinding all the time. It's exciting to be challenged to watch it continue to??

grow. You know, I peaked up in the top five for two months and now I think it's like 16th. But? it's hard to stay at the top and I'm still running a company and I'm a father and a grandfather and? a husband you know, all these other things. But this is something I'm really passionate about.? And so I play to win. I don't play to not lose. And I'm very aggressive. And so being number two? doesn't make me happy. I like to win. I don't care about the money or the cars. I want to win.? And so in order to win, I've got to put great content out there, I've got to get people inspired. I've? got to push it, market it. I don't care how corny it is. I want to stuff it down everybody's throat till? I got friends and family call and say, Jay dude, stop, man. You're pissing me off. Great, I got to? keep doing this. That means I'm getting people to pay attention and listen, and that's how you? really take things to the next level.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. And it's really all about eyeballs when you're growing a business and too many? people think, oh yeah, I'll build it. And they're just going to show up. They're going to come. The? client, the customers are going to find me, and that's not how it works. You got to be putting? yourself out there every day and getting those eyeballs on you, brother. So I love that answer.?

Jayson Waller:?

I appreciate that.?

Trey Carmichael: Local Crown, LLC Representative:?

So you've Been able to have some pretty incredible guests on the show. You've got some insane? partnerships. Like, what is your strategy as far as networking and growing your circle of? influence?

?

Jayson Waller:?

Well, I never get starstruck, right? I'm the biggest diehard Detroit lions fan ever. And so when? we put solar at Ford field, I was like, holy smokes, we're putting solar Ford field. And then when? I did a commercial with a couple of the players, I was like, oh my gosh, I'm a huge fan. And I'm? doing a commercial with these players. But when I got around them and they laugh about it now,? because we're like best friends, but I was like, I act, dude, I'm cooler than they are. That's what I? tell them. Like I act as if like they need to be grateful to meet me, like not me meet them.? Everybody's like, oh my gosh, Matt Prater and Sam Martin, Matt Stafford. Oh my gosh. Not me.? Like, Hey, I'm Jason Waller. What's up? You know, I don't give them that satisfaction and not to? be rude, but that's what everybody does. So I make myself different. I make myself mysterious. I? make myself not stuck in the moment or star struck and that allows it to be genuine. I don't have? an agenda. I don't need a picture. I don't need an autograph. I don't need to be your friend. I'm? here to do the commercial, let's go. And then all of a sudden we build a friendship. So it's pretty? cool because you just got to wear a different hat. You know, before that happened, I was like, oh? my gosh, I'm a big fan. When I showed up there, I wasn't a fan. I didn't care. We were there to do? a job. And then fast forward, I got to do a commercial with Barry Sanders who's my favorite? player of all time. I mean, I was giddy even on the way to the commercials. Like, oh my gosh, I? can't. I put it on my podcast. I put on my YouTube. I can't believe I'm going to do a commercial? with Sanders. But when I got there, dude, I was as cool as ice can be. I was like, what's up? And? we hit it off. We had dinner after that, we hung out. He came on my podcast but I don't have an? agenda. I'm not star struck. And you know, when you control the conversation and you become? equal, you don't go in insecure or feel less than, but you go in more confident, then even the? famous football player that you love growing up. When I walk in with more confidence than?

Barry Sanders, then I could light up the room and that's what I challenged myself to do. And so? that's allowed me to get guests and not be stuck in the moment. And you got to ask. You got to? say, hey, I want you on my show. You know, all they can tell is great. All right, well you just? keep asking people. You harass them until eventually they come on or find other people to come? on. But I got a team that does that. I push them all the time. They're doing a really good job. I'm? telling you the team is key. But you know, I still would like, there's some big names I'd like to? get out there. Matthew McConaughey just went on a Holla's show, young and profiting podcast.? I'm a little envious. I told her, I said, dude, I'm a McConaughey fan. We need to get on. I reached? out to his team, they said, no. That's all right. I'll be big enough. He'll ask me. That's my goal. Right? So I love what people tell me. And I'm like, all right, screw. It I'll get big enough where? there'll be like, hey, we'd like to put them on your show. I'll think about it. Right? Of course I'll? do it. But I want to get to that point. And so we'll do some stuff probably with Mark Walberg.? I've got a friend who's partners with him and we're looking at some TV stuff with them. So I'm? going to bring on some other guests, but really it's not even the famous guests that matters. The? guests that have great stories, stories that inspire people, real people, that people can relate to.? And I think that that's what people need right now.?

Trey Carmichael: Local Crown, LLC Representative:?

Agreed, man. And you know, I love how you mentioned that first part. I've been finding it very? fascinating lately because for the whole first year that I was pitching guests on coming on the? show, I'd reach out to them and I'd be very authentic about it. And I just say, hey, I've seen you? for a long time. I'm a really big fan. It'd be an honor to interview you. And the majority of those? messages got ignored. So I actually shifted it to, even if I know the person very well, I say, hey, I??

saw you around. I looked into your stuff. It looks like you'd be a perfect fit. And I get three, four? or five times as many yeses as I did hitting people with the fan girl as I'd call it.?

Trey Carmichael: Local Crown, LLC Representative:?

That's what it is, man. Fan boy, fan girl, whatever you want to call it. I agree. They're getting? harassed. You got to be unique. You got to be different. And you know, I tell our team, like if I? have a hundred people I want on my Wishlist to be on there, they need to message all hundred? every week, one or two will say yes. And after you get one or two, it starts to change. I mean, I? had Kevin O'Leary from shark tank on, but that was because a mutual friend that manages my? money, manages his money. So it's not like Kevin O'Leary said, yeah, I'll do the True Underdog.? It was kind of by dictation of who we use and that manages our money, but that name led to? others. So then my relationship with some of the football players led to others and then the? relationship I got with my team led to others. And so you can't be a fan and you got to align your? interests alike. You know, there can't be an agenda. You know, I think fame with some people,? they know that everybody has an agenda. And as long as you don't have an agenda and you're? real, then it doesn't matter if they're famous or rich. It really doesn't matter. I mean, most of the? people that I know that are famous, I mean, I'm worth more than they are, but I don't gloat about? it. But I'll tell you what if they go and figure that out, they'll be like, oh so why am I going to let? them make me feel less? And before, even when I wasn't worth more, you got to act as if. You? got to be bigger than life. You have got in your business and your podcast and your book,? everything you have got to be bigger than life, you have got to portray it like it is the biggest? baddest thing on the planet, or you're the biggest baddest thing on the planet. I mean you walk? into a room and you're single, you need to walk in like you're a damn10, not a 5. You need to? walk in like you’re a ten. Confidence brings everything up in every aspect of life. I truly believe?

that. And so I just continue to tell myself that. Every now and then I have to do a gut check and? go, oh. I got to do a round table with Donald Trump and before I did that, I was a little in awe.? And then after that, I went in there and lit it up. It's just a dude. You know, we were just having a? conversation, but there's kind of a big deal beforehand. All my friends and family and business? partners and peers were like, oh my gosh, how was it? It was a conversation. It was fine. You? know, you got to be bigger than life. And when you act bigger than life, people will treat you? bigger than life.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. And so I like how you've been talking about confidence a couple of times? throughout this interview, where does the confidence come from for you? How did you build that? up??

Jayson Waller:?

I got sick of getting my ass kicked. I got sick of people mocking me, making fun of me, holding? me back, judging me because of what I don't have, telling me I'm not going to make it, telling me? I can't do anything because I didn't go to school or I'm like a teen dad, it won't work out. You just? get sick of it. And when I opened my first business, I lacked confidence because I was insecure? people had college education. I had people working for me go in and sell and home security? alarms that had a college education. So I naturally was insecure and would listen to them, even? though I know how to sell and I know that I'm a great leader, I would struggle when they talk? and I would struggle to hold them accountable because they were older than me or they had? education. And that bothered me for a few years until I remember in a sales meeting where I was? really upset with the numbers and I had about 18 sales guys in there. Most of them college??educated, not me. And here, my young butt, is hey, here's what we're going to do. And I said,? hey, I need everyone to come in for training Sunday that doesn't have a deal. And people curse? on this podcast??

Trey Carmichael: Local Crown, LLC Representative:?

Yep.?

Jayson Waller:?

Okay, good, good. So I said, look I need everyone to come in. And so who can't make it? Well,? all six that didn't have a deal raised their hand and said they couldn't make it. So the first guy I? asked was always a prick, always a prick and we would just spun money on the wheel to? celebrate yesterday's sales but this was, I need you to come in Sunday to train because look, we? need to make the bigger numbers and this is unacceptable. And I asked him, he said, man, I ain't? coming in here. I said, but dude, you have no deals. I don't care. I'm not coming in here. I said,? you know what? I just lost it. I want you to get your shit, I want you to get the fuck out of my? office. He said, excuse me? I said, you need to get your shit and get the out of my office now. I? said, don't let the door hit. go now. And he left and was shaking his head. I said, dude, you ain't? selling. You've got no value here. You know, you're getting paid for what you do. You're wasting my time and money. Get the fuck out. And I said, anybody else not going to come Sunday? because we can straighten this out now. They all raised their hand, We're coming. That moment,? even though it probably wasn't as professional or as healthy as it should have been was a, wow, I? can control this. I can run this show. I don't need to be intimidated no more because they have a? college education. They work for me. I sign the damn cheque. I need to act like I signed the? damn cheque. And so that kind of changed. And you know, fast forward, hanging out with other? companies that did what I did and go into events, a lot of them had college education, you get? insecure again and you're like, Ugh. And then you figure out over time that the silver spoon-fed? second-generation money people, they can't even hold my jockstrap. I love those guys because? I've built things from the ground up. I'm their daddy. Their dad built their business, they're? second generation. I love them. I love when they come in, I went to Harvard. Great. What'd your? dad do? He ran a company. Great. I'm glad you had a great life. I didn't. I built my shit myself.? Me and your dad have more in common than me and you, and I'm not picking on those people? are saying they're bad, but I love having conversations with people like that because they try to? shoot them being prestigious and their status around that. Doesn't fly with me. I love it. I chew? them up, spit them right out. Because I did what their fathers did or their grandfathers did. So? after I have a conversation with them and set them straight, I'm not rude, but I'm like, yeah, no, I? built this up. Nothing was handed to me. I didn't go to college. I didn't waste my money on an? education. I let them know right to their face. They get a little intimidated and then there's a lot? of respect. And I'm not mean at all, but I'm not going to have somebody make me feel less than? when you know, they were born into like privilege and here you go, you're going to do all this? and that. No. I earned mine and I just make sure I remind them.?

Trey Carmichael: Local Crown, LLC Representative:?

I love that, man. So a lot of what you've talked about really comes down to the mindset and? maintaining the confidence in all of that. So what habits do you do on a daily basis just to keep? your mind at that highest level??

Jayson Waller:

Well, I got to challenge myself every day and you know, there's things I'm always working on. I? go 1 to 10, like I have a short temper. So that's something I'm challenging myself in 2021 to? really ease back and get some gears, right? At least a five and a seven gear because it's one to? ten. It's not good. So I'm working on that. But to challenge myself I, I have a routine. I work out? every day. I go to cryo every other day. You know, I got to get my endorphins going. You know,? I have to have small wins. I set my goals that are reachable. You know, what's today's goal?? What's this week's goal. What's this month's goal. What's the next three months goal. Maybe the? next six months. I don't look past that because when you look past that, the world changes. Life? changes, things change, people change. And then all you do is get defeated because it takes too? long to get there. And I've got major ADD. And so if I have a two-year goal, then six months? into it, I am checked out because it feels like it's too long to get there and I feel like a failure, but? if I have a daily goal and then a weekly goal and then a monthly goal and a three-month goal, six? months goal, those feel like I'm getting the little wins, the little steps that I need to get up there.? And that helps build the confidence because when you get little wins, you can deal with the? failures that you learn from a lot easier and you can implement that education that you get from it? to even get more wins. And I think that the big problem with what people do is they set their? standards and their goals, I wouldn't say unreachable, but unreachable in a short amount of time.? And so there's a thing I call like dream goals, which is, Hey I'd like to be a $500 million? company. That was a dream goal. But my first goal was to get to a million and then it was, well,? how do we do a hundred thousand a month because that'll get us to one, two. And how do we do? 200,000 a month? And how do we do? And then when you set that, all of a sudden you look up? and you go, wow, we're doing 500 million a year. Because I set small goals that I can obtain, not? one big goal.

?

Trey Carmichael: Local Crown, LLC Representative:?

I love that, man. I love that. So clubhouse has been a very, very hot topic lately for the last few? months. What is your opinion of it and are you spending any time on there??

Jayson Waller:?

I love it. It's awkward, but I love it. I've been on a handful of times. I have a show on Thursdays? at 5:30 trailer park, the richest that they just started for me. The team did. Yeah. It's pretty cool. I? thought it was a little brash, but I said, yeah, it's okay. So I get people on there, talk with me to? David Meltzer and a couple of other mentors I've got, they get on there. Heather Monahan,? people that have confidence and entrepreneurs and got some success in a following, but really it's? free education for people right now. People need to eat this up before it becomes costly. Because? there'll be a time that it's monetized, people are getting paid to do these rooms and all of that? stuff. And you know, right now while it's free and while people can be engulfed in it and learn,? people need to jump on and connect as many times as they can. And so I've been utilizing it. I? got in a couple rooms and heard some people speak and you know, I got some gems that I picked? up on over, I thought were pretty good. And then I've hosted four or five shows and you know; I? feel like I've helped a lot of people out. They dm me after and tried to give them some advice.? And you know, to me, it's like a podcast and LinkedIn had a baby, and people are talking. That's? what it's like. And so it is unique. It's awkward, but it's unique and I think it is going to be a big? player of networking and building businesses in the future.?

Trey Carmichael: Local Crown, LLC Representative:?

Beautiful man. So you've dropped so many bombs on this interview. It's insane. Is there anything? that you want to leave our audience with that I didn't ask you About?

?

Jayson Waller:?

I would say scared money. Don't make money. You know, we talked about confidence and what? you got to bet on yourself. You know, I've risked it all several times in my life. And if you can't? bet on yourself, nobody else will bet on you. And the first key to confidence is believing and? betting on yourself. And once you have that done, other people will bet on you, including your? employees, your spouse, your family, your friends, investors, that's what it takes. But you have to? believe in bet on yourself. You can't let everything hold you down. You can't let everything? control you or box you in. If you do that and you focus on the small goals and again, it's all about? in your head of what you can and can't do and setting realistic goals. I think more people will be? more successful if they stick to that.?

Trey Carmichael: Local Crown, LLC Representative:?

A hundred percent man. So believe in yourself, take bets on yourself so that everybody else will.?

Jayson Waller:?

That's right, baby.?

Trey Carmichael: Local Crown, LLC Representative:?

Awesome, man. What is the best way for the people that are listening to see more of you and get? involved with you, my man??

Jayson Waller:?

Well, you can go to Jaysonwaller.com and that's with a Y. So it's J A Y S O N waller.com. You? go to trueunderdog.com for the podcast. I'm on iHeart, Spotify, all of them, you know apple,? Googlepod, all of them. Got a YouTube channel. And then Power Home Solar. I mean, you go to??

powerhome.com. You can check out the movement we're building on the solar energy space. We? have a motto this year. We're not going to take it anymore and neither should you it's time to? own your power, not rent it. And so we're super excited about what we're doing there as well.?

Are you ready to grow your empire without the guess work?

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