?? Jay's Twenty-Eighth Scoop ??
Jay Schwedelson
Founder SubjectLine.com & President and CEO Outcome Media [Worldata Group] & Founder GURU Media Hub [Parent Co of GURU Conference, DELIVERED Conference, EVENTASTIC Conference, CertifiedGURU.com
Jay’s Newsletter Is The Worst!!!
(Wouldn’t fault you if you agreed…)
YOU ARE KIM KARDASHIAN!!! (I am not Pete Davidson…)
Congrats!?You are an influencer…and so is everybody else. We live in an influencer world.?We only want to buy, try, and consider things that other people have liked.?
USER GENERATED CONTENT (UCG) is the hottest trend in email marketing:
STAT FROM LAST 30 DAYS:
When PRIMARY Content is User Generated Content Click-Through Rates Increase:
Business: 38%
Consumer: 34%
EXAMPLES:
SUMMER is OVER!?Ughhhhh!
Here are the SUBJECT LINE words that are TRENDING Up and Down: [Last 2 Weeks]
Subject Line Words Generating an Increase and Decrease in Open Rates:
SHHHHHHH…SUPER SECRET TIP!
Subject Lines That Convey a Form of Exclusivity:
(Shhh, Secret, Private, For CFO’s Only, etc) Generate a 31% Higher Open Rate Than Those Without
领英推荐
GOOD EXAMPLES:
BAD EXAMPLE:
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
OLIVIA NEWTON-JOHN:
Why did they ever make Grease 2??Michelle Pfeiffer hanging with that English dude was so weird. And this song from the movie is actually the worst song ever made… https://www.youtube.com/watch?v=C8DWu2lJs7Q
I AM AUDITIONING FOR ‘THE CROWN’:
I just realized I am a giant nerd…Why do I email people like I am a star in ‘Downton Abbey’???
C’MON!!!! What is wrong with me! I have never said any of that out loud to another person so why do I email it???I need to have a talk with myself asap.
WATCHING:
LOVE ISLAND UK: [HULU] – This might be the greatest show of all time. I am not kidding.?Get past the first 2 episodes.?If you don’t watch this show you probably have a life. Congratulations.?
THE BACHELORETTE: [ABC] – Love Gabby but she needs to stop saying, “Yeah, Yeah, Yeah”.
Thanks for reading this far down!!!?How are you? Leave a 'like', comment, or horrible review...let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!?
P.S. Make sure to register for my FREE email conference – www.GuruConference.com and follow GURU Media Hub on linkedin because we are launching a ton of new free events in 2023!?
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....at wwwJaySchwedelson.com
Telling Real Stories with Data | Revenue Marketing and Marketing Ops | ABM & MarTech Stack
2 年Alright, Jay Schwedelson - instead watching HBO plus or Netflix, I am reading your Scoop Newsletters for the last 3 month. And I'll spare you the 1 ?? you asked for: they are actually really good?? . There, +1 subscriber (=me) for you to spam ??, opting in willingly ??????
Marketing Data Analyst | Business Intelligence | Data Visualization | SQL | Tableau
2 年"Why do I email people like I am a star in ‘Downton Abbey’???" ????
Digital Marketing Specialist
2 年Great tips! Not watching muh HULU lately. Watching RV youtube review videos like crazy. Feeling adventurous... may buy a fifth wheel and travel the US just because.
Marketing Creative + Behavioral Science | Award-Winning Author | International Keynote Speaker | Chief Creative Officer
2 年You are SO right about Grease 2 ;) And about the power of Exclusivity in marketing. In fact, I actually quote some of your stats in my new book! Ok, that's not as big a deal as being on a reality TV show, but it's something ;)
Director of Product and Content Marketing at CoLab Software | ??? Co-Host Purposeful Marketing Podcast
2 年I don't even do email marketing and this is one of my favorite marketing newsletters of all time. Also, totally agree on Grease 2. Wtf were they thinking?