Jason Calacanis Is “All In” with the MRT; SNL, Married w/ Children, & Sopranos Alum Podcasts Not to be Missed; SXM Taylor’s Version; #SaveTheLiveReads
This week on the Media Roundtable, we’re bringing you a warm and welcoming fireside chat direct from our recent Chief Audio Officer event in SF.
Oxford Road Founder and CEO Daniel Granger chats with the one and only Jason Calacanis at our CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster, hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talk about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let’s dig in.
“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.”
A.D.D.ing Efficiency ?? - It’s the age of efficiency (for at least a little longer). Jason’s framework? See what you can automate, deprecate, or delegate. The things remaining have earned your time and extra effort, especially…
Big Swings ?? - For podcasts, if you’ve built a good relationship with hosts, it’s time to ask the question: what big swings can we take? Are there deeper integrations, and weird promotions worth trying – the honest to goodness creative opportunities that come to mind when you ask; “What else should we do?” Jason’s approach: “If you're going to do 50 ads or 25 ads with a partner podcast, I would ask them; Got any pot sweeteners for us?”
Brand Wins ?? - Turns out the secret to building a brand is like building a blog. Jason invokes the advice of Peter Rojas : “Show up every day and don’t quit.” As this age of efficiency transitions into the next era, brands will matter even more. Consumers will remember how your brand has (or hasn’t) been showing up for them, day after day.
Pull up a chair at this fireside chat by clicking the hotlink below. Want to make sure to attend our next CAO event in person? That’s easy! Just apply here to join our CAO Club!
The Classifieds
This is the Tale, of a New Podcast
Ever wake up with a sudden urge to call a friend, just to see how they’re doing? Andy Samberg did, and it virtually changed the way we view outside media on YouTube forever. In this retrospective limited podcast from Public Media Marketing Inc. , Samberg is joined by fellow Lonely Island members Akiva Schaffer, and Jorma Taccone and SNL former castmate Seth Meyers. In each episode, the foursome revisit a digital short from SNL. The first episode airs this week and proves to be an impressive, irresistibly charming conversation on the creative process, friendship, and television history, of course. This is a great opportunity if you’re looking for a culturally significant tune-in comedy test. Millennials are the most obvious demo, along with those interested in internet culture and music production.
MyStifyingly MiraculouS
Meadow Soprano and Kelly Bundy may have been two legendary TV daughters without much in common, but the actors who played them sure do. Christina Applegate and Jamie-Lynn Sigler are pairing with Public Media Marketing Inc. to produce their new podcast through Wishbone. In their first several episodes the twosome talk about how their friendship was born, struggles they’ve had to overcome since being diagnosed with Multiple Sclerosis, and how their careers shaped their lives.? Podcasting often engenders community, and the intimacy expressed in this show carries that unexpected weight of commiseration. While the show’s content doesn’t solely revolve around their health journeys, this is a surefire high performer for anyone looking to reach those interested in mental and physical health, self-improvement, and recovery, plus that; ‘where are they now’ childhood TV star factor.
In Case You Missed It
领英推荐
Podcasting is Messy and That's a Good Thing?
Justin Pot 's Lifehacker article celebrates the open nature of podcasting, contrasting it with the dominance of big tech monopolies elsewhere on the internet. Podcasting is seen as a model for more diverse and user-centric content. CAOs, the decentralized nature of podcasting underscores the importance of having specialists that know the market to help you unlock opportunities. It just so happens Oxford Road has some of these experts :)
Swifties Get Their Fix 24/7 on SXM. For Now.
The Taylor Swift Channel will be available April 7th - May 6th. The channel number? 13 (Taylor's Version), obviously. The 13th day of the channel coincides with the April 19th release of Taylor's album, "Poets". The big question for marketers; Can I advertise on Taylor's channel and reach her legions of fans? It's a music channel for subscribers (and an enticement to acquire new subscribers). We're pretty certain the answer is a big fat No, no.
Boosting Podcast Followers with Mobile Game Ads
Prominent podcasts, including those by Alex Cooper, Wondery , and Netflix , have been promoted in mobile games, highlighting an unconventional path to audience growth. mowPod offers a service, not publicly advertised, driving followers to Apple Podcasts through in-game ads, boosting charts visibility. Hat tip to Ashley Carman and James Cridland ’s past reporting on Podnews that helped bring this to light. Podcasts are trying to grow from $2B to $4B in ad spend and beyond. More ears are needed for that growth, sure, but it won’t be worth much if we compromise the essential elements of trust with listeners, and credibility with advertisers along the way. Publishers and creators need to keep the golden goose of trust and intimacy alive and thriving in their quest to find new audiences.
#SaveTheLiveReads
We Hate Movies Is Ready to Astepro and Go!
This week’s edition of #SavetheLiveReads focuses on our Oxford Road value; Performance! To achieve best in market results, you first need best in market products. Well, leave it to the gents from the We Hate Movies podcast to demonstrate why Bayer Astepro is the best in market product of its class! Comedians FEED off a flare for the dramatic, and a first hand account of waking up at 5:30 AM to let the dogs out for their morning business, then returning with the worst morning allergies EVAR, is all the setup needed to jumpstart this sponsorship. Following the carefully crafted script from Oxford Road’s Creative team, these hilarious hosts utilize their substantiation segment and then flow directly into the nitty gritty of the Call to Action. Their message aligns with the product and their attention to detail makes it easy for listeners to fully grasp just how helpful this revolutionary allergy nasal spray really is! Given the fact that we’re in the thick of allergy season, NOW is the time to Astepro and Go!?
If you've read this far, thank you!
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