Jargon, Journalism & Judgement

Feeling curious? Then, “polish” up your knowledge and get ready to be #OneStepAhead for another week with us! ?????

Join us for a deep dive into the latest edition of Zeitgeist News, with our very own Account Manager, AI Anita Stec . Do zobaczenia! ???

Cutting Through the Clutter: The Communicator's Ultimate Challenge

The constant struggle for communicators? Director of Communications at ePURE, Craig Winneker shared the key at our #EUInfluencer & #ZN25 event: breaking through the clutter of jargon and clichés to deliver messages that are both clear and compelling. ?

Winneker's emphasis isn't just on reaching audiences but on genuinely engaging them, urging a move away from the commonplace to messages that truly resonate. It's a call to action for all communicators to refine their strategies, aiming for meaningful connections.?

Vigilance and Victory: The Public's Role in Overcoming Election Misinformation?

The battle against misinformation and disinformation has become a critical trend in the political landscape, particularly during election periods. Looking ahead to the current year, it is evident that we are better equipped to confront this challenge, and our Senior Account Director Irem Turkay Ates knows it well. During our ZeNNY session, she highlighted a few key initiatives undertaken by a?broad array of stakeholders to better protect the public from such threats.?

A pivotal advancement in this effort is the creation of the European Digital Media Observatory Task Force last year, signaling a proactive step towards addressing the spread of false information online. Although it's understood that not all false claims can be completely eradicated, the Task Force is dedicated to significantly curtailing the circulation of misinformation.???

Feeling a bit unsettled? Take heart, Irem points out that there's a rising awareness among citizens of the importance of discernment and critical scrutiny, offering a glimmer of hope. With access to improved tools and a greater understanding of the risks associated with misinformation, individuals are now more empowered to recognize and counter unfounded narratives. ??

From Data to Decisions: The AI Pathway to Business Innovation?

In today's business?blur, there is no time for sluggish decisions. ZeN style decision-making, led by our Account Manager Anita Stec , combines in-depth brainstorming, research, and expert advice to sharpen communication strategies and clarify tactics. It brings fresh perspectives to our clients, a total shift from the old inward-looking approaches.?

Yet, swift decisions are often necessary, especially in times of crisis. This is where AI steps in, streamlining the decision-making process with:?

??Research: AI scours mountains of data, unearthing hidden gems of insights.?

???Communication: AI tailors messages for specific audiences, considering emotional nuances and cultural preferences.?

???Crisis Management: Predictive analytics foresee challenges, preparing us for effective responses. It’s like AI knows bumps much ahead in the roads before you hit them!?

AI enhances decision-making, it’s the ultimate wingman. But remember: human judgment remains key. It's a tool that helps us make faster, more informed decisions. This blend of human insight and AI analysis opens new doors for business strategy and communication, marking an exciting future direction. Buckle up, it’s going to be a wild ride?.?

#ClientNews?

Our client, the European Network of Transmission System Operators for Gas ENTSOG , just dropped a fresh episode of the ENTSOG Talks Podcast! ?? ?

Let’s discover the future of energy in this riveting discussion with Kathrine Nygaard Stannov , Manager Transparency & REMIT, as she explores the perspectives of transparency, data reporting, and market integrity in the European landscape. ???

Don't miss out! Click the link and listen on Spotify now! ???

#ZNLive with Sebastián Rodríguez tomorrow!?

Join us tomorrow at 2 pm for a chat with Political entrepreneur and European campaign strategist, Sebastián Rodríguez . We'll discuss the European Campaign Playbook's inspiration and goals, tackle the challenges of strategizing campaigns in diverse landscapes, and uncover key strategies for today's digital age political messaging. Plus, we'll touch upon the evolving role of technology in campaigns and how Sebastián keeps up with the ever-changing political landscape. Don't miss out! ?

#ZNLive with Barney Coleman and Roxana Caba #Episode 368?

In our latest live show, hosts Philip Weiss and Jacqueline Hogue explored the post-COVID evolution of workspaces, the transformative role of AI in real estate, and the rapidly changing landscape of digital communication alongside guests Barney Coleman and Roxana Caba (Pantazica) , Director of Operations & Communication and Events Manager at EPRA, respectively.???

Key Takeaways ????

???? Explore the rise of hybrid models, where remote tools and in-person interactions create a winning formula.??

?? Discover how AI's transforming real estate by optimizing ESG efforts and data analytics.??

??? Unleash the power of authentic communication and active listening to captivate your digital audience. ?

?? The necessity of staying updated with technological advancements to remain #OneStepAhead.?

More from Barney Coleman on Hybrid work:

"Flexibility is here to stay but there's also a human need to get together."??

Advice for Young Professionals ?? ?

Emphasize authenticity, hone your listening skills, and deeply understand your audience. Keep abreast of the latest trends and technologies impacting your industry, and never underestimate the power of going back to communication basics in a digital age.??

?? Recommendations:?

Barney recommends: ???Podcast: "The Infinite Monkey Cage" - A mix of humor and science with Professor Brian Cox.

Roxana suggests: ?

?? How To Win Friends and Influence People by Dale Carnegie.

?? Think Again by Adam Grant for a fresh perspective on rethinking opinions.

?? Digital Minimalism by Cal Newport for strategies to focus in a noisy world.

??? Podcasts: Adam Grant's "Work Life" for insights into human relationships and communication.?

Following thought leaders like Simon Sinek and Seth Godin ?? for leadership, marketing strategies, and personal branding insights.?

Philip highlights: ?? Poor Things and ?? Dune Part 2 for their visual storytelling and immersive experiences.??

Jacqueline showcases: ?

?? The Lost Art of Listening by Michael P. Nichols for improving relationships through better listening.

???NPR's Life Kit for practical life advice. ???How to Be a Super Communicator episode from NPR.

Stay #OneStepAhead and watch the full episode here ??

Did you miss?#ZNLive?Last Friday? Check the highlight post on?LinkedIn.?

In Focus?

Explore the newest installment of our ZeNNY series, featuring Marketing Manager Gaia Gambaro ! ???

This time, we're excited to have Justin R. , our Project Coordinator, share a special phrase in his mother tongue for you to decipher. ????

Can you identify the language and decode Justin's message? Take on the challenge, leave your guesses in the comments, and don't forget to tag a friend who loves solving a good puzzle! ???

??? Don't miss out! ??

Jump into an insightful evening with renowned urbanist Wiet Vandaele , a fellow Schaerbeek resident, hosted by restless minds like Tom Moylan behind restless.brussels .? ?

??? Mark your calendar: March 25th, 2024 ?

??? Start time: 7 pm (doors open at 6:30 pm) ?

?? Location: Kriekelaar, Rue Gallait 86, 1030 Schaerbeek ?

?? BYO refreshments!?

Whether you're a local or just passionate about urban development, this conversation is sure to inspire discussions about urban transformation!?

Subscribe?here!?

The Flow of Change: Embracing Digital Evolution with Philip Weiss ?

Our CEO Philip Weiss taps into the timeless wisdom of Heraclitus, using the ever-flowing Duero River in Spain as a metaphor to illuminate the dynamic nature of digital communication.??

Philip outlines these key strategies for navigating digital changes effectively:?

???Keep an open mind to new platforms and evolving strategies.?

?? Identify the best digital channels to connect with your audience.?

?? Fearlessly experiment and engage with your audience.?

?? The more you engage, the better you'll understand the digital current.?

As the currents of digital communication shift rapidly, being adaptable and engaging directly are your strongest assets. How do you stay #OneStepAhead of the curve in this constantly changing landscape??

Join the conversation and share how you thrive amid digital transformation here.

Download our eBook!??

Unlock the power of digital advocacy for the 2024 EU Parliament elections with this guide!?? Discover key strategies to amplify your message, influence the debate, and make an impact. With ZN's expert insights, get ready to shape the future of Europe ?????

Download our e-Book here to stay #OneStepAhead!?

Digital News and Trends

Ring, Ring, It's Not Your Friend: Unpacking X's Controversial Update?

X just launched a surprise update: direct audio and video calls. Anyone you follow can now call you, which isn't quite exactly clicking with everyone’s needs on Musk’s social media. Privacy concerns are indeed flying, especially for longtime users with big followings.?Luckily, you can disable calling in the app's DM settings.?Is X going a bit too fast? Users want control over their digital space, and this update is sparking questions about where the line is drawn.?Read more here.?

From Global Sensation to Security Question: The TikTok Dilemma ?

TikTok is under review for its data privacy practices and connection to ByteDance, its Chinese parent company. In a bid to quell user concerns, the company has introduced transparency measures, such as Project Texas and the Transparency Center. However, the effectiveness of these efforts remains a point of contention: critics argue they lack teeth, failing to adequately address potential data misuse and ensuring user privacy. Legislative discussions in the U.S. about the app's future, including possible sale or restrictions, underscore the ongoing examination of TikTok's commitment to transparency and independence in its operations. Dive in deeper here.?

Apple Responds to EU: iOS 17.4 Redefines App Boundaries?

Apple's latest iOS 17.4 update brings some changes, especially for European users, to align with the EU's Digital Markets Act. What does it do? It introduces the option to download apps from third-party stores and use alternative payment systems and browsers, breaking the exclusivity of the iOS App Store and Apple Pay. Additionally, the update enhances global user experience with over 100 new emoji, improved Siri functionality in multiple languages, and a new security protocol for iMessage. To access these features, users with iPhone X and later models can update their device via Settings > General > Software Update. iOS 17.4 not only meets regulatory demands but also offers users more choices and better security. Something that, so far, had never happened to Apple yet! Click here for more.?

Meet the #ZNetwork?

Account Manager, Anita Stec , originally from Poland and now living in Italy, holds a Master's in Commodity Science from the Poznan University of Economics and Business. With a deep passion for art and classical singing, she is currently delving into operatic arias by Mozart, Handel, and Pergolesi. Anita's love for nature is evident in her daily hikes through the Tuscan hills with her beagle, Kelly, named in honor of Grace Kelly. Her eclectic taste in music ranges from jazz to rap, inspiring her to sing or dance wherever she may be. After relocating from western Poland to Warsaw, the city has remained close to her heart. Anita has a particular fondness for tiramisu, especially her partner's rendition, and shows a strong preference for second-hand fashion and minimalism, prioritizing quality over quantity.?

Her passion for the arts and her approach to life enrich our workplace, bringing a fresh perspective and vibrancy that resonates well beyond her professional contributions.?

Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?