Japanese MNC Taica Corporation Renews RCD Mallorca Deal

Japanese MNC Taica Corporation has renewed its shirt sponsorship deal with La Liga club RCD Mallorca till 2025.??

The Japanese MNC which focuses on R&D for new materials, has had a partnership with the La Liga club over the past two years. A key aspect of the the deal involves RCD Mallorca tapping on the opportunity to connect in Japan and the wider Pan-Asian market while the Japanese MNC aims to improve its global brand awareness.???

Following the deal,??Taito Suzuki, President, Taica Corporation commented,?“I am delighted with the renewal of our main sponsorship agreement with RCD Mallorca. We have been supporting football for years with agreements with Shimizu S-Pulse, Chuo University Soccer Club and various amateur clubs. Together with us, RCD Mallorca has improved its position in LaLiga and the complete renovation of the stadium is about to materialize. In addition, we will be celebrating 75 years of our company and we want to increase our brand awareness as well as accompany RCD Mallorca in its process of growth.”

According to ASN data, Taica’s sponsorship deals has averaged a quarterly investment of US$282k since Q420. The brand had seen a major dip in the first half of this year as it did not renew its sponsorship deal with Japanese golfer Takeuchi Miyuki, however, things are looking brighter in the next quarter with its latest investment.?

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This article was first published in ASN's July 2023 no. 2 newswire.