Japan reopening for tourists & Yahoo! Japan update ????

The government will also launch a nationwide travel discount program, available to Japan residents only.

The National Travel Discount will provide the equivalent of up to ￥11,000 ($77) in discounts and coupons per traveler per day, which can be used for meals, shopping and accommodation expenses.

Tourism industry is getting ready for busy winter ahead.

Make sure to check our complete Japanese winter marketing guide to spice up your marketing plan for the final months of the year.

From Halloween street parties to Black Friday sales and end of year celebrations - we covered it al!

#1 Search Ads Crawler: new crawler was added to Y!J Search ads at the beginning of September that crawls through the pages and web sites linked to the ad to review their contents, in order to improve the advertising system of Search Ads.

#2 Display Ads Placement Restrictions: new categories of restricted products & services have been implemented in order to improve the 'Ad Placement' policy. This is due to previous issues with unclear guidelines and limited number of restricted categories.

#3 Display Ads Change History: it is now possible to view change history in the Campaign Manager without having to download it. New filters were also added to create more detailed reports.

Coming soon:

• Campaign Manager Renewal: New Campaign Manager tool to be released by the end of 2023. Current campaign migration to the new Manager will start in October 2022. It will still be possible to use the current interface. Some setting names will be changed in the process.
• A/B Testing for Display Ads: A/B test feature will be added to Display Ads at the beginning of October, allowing to compare 2 selected campaigns' delivery results. This will help finding best performing assets like headlines, images, and settings. The maximum test duration is 90 days.

Visit Yahoo! Japan website for more information.