January R&D Trends & Insights

Happy New Year and welcome to this month's edition!

• Have you ever wondered about the psychology behind consumer choices and behaviours, learn more with consumer connects...
• If you didn't get chance to join us for our latest agility in R&D webinar, you can watch it now on demand...
• How do you decide which product testing method is best? We're here to help...
• We've launched a new logistics hub to streamline client service, find out more...

Consumer connects: The psychology behind behaviours

From homes to head office, explore how Consumer Connects reveal real consumer behaviours and insights, sparking innovation, discovering unmet needs, and transforming product strategies for your next project.

C4RI: Creating agility in product and sensory research

Watch our latest webinar on demand, hear from client-side guest speakers from Bayer and Additional Lengths to get practical tips and tools to make R&D faster and more efficient, without compromising what is most important.

Key takeaways include:

• Uncover how AI is already transforming R&D, and where it's headed next
• Discover other tools that are driving agility in innovation
• Explore the critical role of human experience in creating a more agile R&D process
• Learn how to leverage human knowledge to supercharge agility and innovation

Monadic vs sequential monadic testing in product research

How do you know which method is most suited to your needs? Discover each method's benefits, use cases, how to align methods with your research goals, and when to use monadic vs sequential monadic testing.

New logistics hub to elevate client services

The new logistics hub enables Blue Yonder to give you agile end-to-end support, from sourcing and preparation?to final delivery to research participants - we will ensure each of your projects runs smoothly and efficiently.

We're excited to be going to the MRS AI: Powering Up Insights Conference on 23rd January, we hope to see you there but if not, we'll look forward to sharing what we learn with you!#

If any of these topics spark ideas, we’d love to continue the conversation. The best partnerships are built on open, challenging discussions that drive real-world success.