January Newsletter
Proactive International PR
An internationally-focused PR public relations consultancy which specialises in technology and telecommunications.
As we reach the end of the first month of 2025, it is great to see so much excitement and buzz in the telecoms space. From our clients alone, we have seen ground-breaking reports published, prestigious award wins celebrated, and, of course, fantastic coverage in leading publications across the globe.
Connected Communications focuses on fibre as FTTH Council publishes its Copper Switch Off Tracker
In our latest podcast episode, Agency Director James Page was joined by the FTTH Council Europe's Public Affairs Director Arturs Alksnis and Marketing and Communications Manager Michele Nardi to discuss Europe's move to full fibre,?the new ‘Copper Switch Off Tracker’ and what to expect at FTTH Conference 2025.
The Connected Communications podcast explored how the tracker will provide policymakers with critical insights into their nation's progress. Listen now for an in-depth discussion on the challenges, opportunities, and the future of full-fibre infrastructure in Europe.
Plus, listen to the end if you are attending FTTH Council to learn more about what to expect at this year’s event, including new offerings. Listen to the full podcast here.
Pushing boundaries in the space sector
It was great to see River Advisers CEO Katherine Gizinski featured in Peggy Hollinger’s and Oliver Hawkins’ latest article for the Financial Times. The piece dived into the evolving landscape of cislunar spectrum access, highlighting the crucial role of commercial enterprises in shaping the future lunar economy. Read the full story here.
Congratulations to River Advisers for also winning the Outstanding Satellite Company award at the PTC'25 Awards! Its Founder and Chairman Chris Stott was in Hawaii to accept the award, which recognised the company's commitment to driving innovation in satellite technology.
Look out for us in Q1
Our 2025 filming schedule kicked off with the International Armoured Vehicles, in Farnborough, where we carried out several video interviews for Frontline Research.
We pride ourselves on being at key industry events to support our clients on the ground, delivering real-time results and valuable connections. Look out for us at the following Q1 2025 events:
Please email [email protected] to book your 2025 events videos.
领英推荐
The transition to and cost-effective use of fibre
FTTH Council Europe launched its new Copper Switch-Off Tracker. It provided a comprehensive breakdown of the progress that EU member states have made in phasing out their legacy copper networks. Its release sparked widespread interest across the continent, resulting in excellent write-ups from the likes of Euractiv, heise online, and TelcoTitans. ? Network builders can cut the amount of expensive optical fibre they throw away thanks to a new initiative from ACOME. Every day, broadband companies waste on average 10% of the fibre they deploy due to a lack of knowledge of how much they have available. The news was covered by ISPreview.
The UK fibre market has become overcrowded in certain areas with different network builders and a surplus amount of fibre. Altnets need to evaluate their options regarding infrastructure sharing and utilise available cabinet, duct and pole space according to AssetHUB CEO Rob Leenderts in The Fast Mode.
How can video boost your ROI at events??
Balancing the power of video at events with achieving instant engagement can be tricky; content remains king but wait too long to publish your footage and the moment has been lost. Read our latest case study to learn how our Instant Audience Engagement video offering solves this challenge to bring professional videos to your audiences during industry events.
Our work marked a hugely successful week for the FTTH Council Europe on social media. During the live days of the event, reposts rose by 566.7%, reactions by 527.6%, and comments were up by a huge 1,000% on the previous week.
The drive for greater interoperability and sustainability
By embracing the collaboration that open source principles promise, alongside the interoperability of open standards, broadband service providers have a clear migration path to upgrade and transform their networks to cater to all users in the connected home. That was the message expressed by Broadband Forum Technical Chair Lincoln Lavoie in an article for Embedded Computing Design.
In an article for New Electronics, Wi-SUN President and CEO Phil Beecher discussed how smart lighting can form a comprehensive network that – with the right technology and interoperability – can provide a foundation for other large-scale IoT initiatives to improve city sustainability and the quality of life for residents. ?
Vanesa Alias, VP Product Management at HUBER+SUHNER, spoke to CIE Magazine about how the company is integrating greener, sustainable practices to align with climate goals, from eco-friendly data centres to innovative packaging solutions that reduce plastic waste by 50%.
Is your PR ready for MWC 2025?
With Mobile World Congress (MWC) now just a month away, the importance of event PR should not be underestimated. We have more than ten years of experience working with clients at MWC.
To find out more about how we can help maximise ROI and extend your message beyond the show floor, click here or email [email protected].??