January Newsletter: New Year, New Clients! Our latest report can help your 2025 intake.

Today's newsletter is 298 words — a 3-minute read.

Ready to start the new year off right? Over the past year, we’ve given you tools to build your profile, start a business plan, and recommendations on how to take time for yourself. With 2025 going full steam ahead, developing strategies to find new consumers in your area of practice is top of mind. That’s where our report, Understanding the Legal Consumer, comes in.

Because consumers today are more digitally savvy than ever before, we set out to find their evolving priorities and our research results did not disappoint. The study covers:

• Online Reputation & Reviews: Consumers are armed with knowledge before making a decision on who to contact, much less hire. We give you what they’re valuing and what the disconnect might be between your expectations and theirs.
• Responsive Communication: Take out the guesswork of when you should be replying and what medium to use – mobile, email, or text.
• Transparency & Trustworthiness: From artificial intelligence to consumer feedback on trusting their attorney, we dive into topical challenges you are facing with potential clients today.

Read more of our insights from last year that you can apply to 2025: Understanding the Legal Consumer.

For a limited time attorneys can get 30% OFF Family Law ads (terms and conditions apply).

ICYMI: From how legal work in the second Trump Administration will change to the FTC cracking down on “Fake Reviews”, we have plenty of hot topics up on the blog. Let us know your thoughts on the latest news and headlines by emailing us at [email protected] or following our posts on LinkedIn.

Have a warm & safe January!

Best,

The Martindale-Avvo Team

Don’t lose out on new clients! Our research shows that only 14% of law firm websites offer the ability to schedule a consultation. With ProVantage, you have scheduling built into your services.