January in Media & Entertainment Spotlight

Welcome to the Media & Entertainment Spotlight, a monthly roundup of insights and noteworthy content on all things media and entertainment. Check out the new edition for insights, updates, and noteworthy content.?

MEDIA?

Key Themes to Watch in the Media and Entertainment Space in 2025 | DataArt?

Generative AI is reshaping media and entertainment, presenting both opportunities and challenges. From licensing deals with AI firms as new revenue streams to AI-enhanced creativity in TV & film, the industry is evolving day by day. At the same time, deepfakes, ethical issues in AI-generated music, and licensing protections remain pressing concerns. In his new article, Doron Fagelson , SVP at DataArt Media & Entertainment, explores seven key themes that will define the M&E landscape in 2025.?

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VIDEO?

The Future Landscape of the Video Streaming Market in 2025 | DataArt

?The video streaming market in 2025 faces growing competition as regional platforms challenge global giants like Netflix , Amazon Prime, and Disney+. Mergers, acquisitions, and AI-driven innovations are reshaping content discovery, advertising strategies, and live sports streaming models. In his new article, Max Kalmykov , SVP at DataArt Media & Entertainment, explores key trends shaping the video streaming landscape in 2025.?

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7 Video Industry Trends Shaping 2025 | DataArt?

From the rise of short-form content on platforms like TikTok and YouTube Shorts to AI-driven personalization, video industry trends are driving innovation across sports, music, digital media, and art tech. We’ve collected 7 key insights to help you navigate the shifts in 2025, including AR and VR advancements, live streaming trends, and the growing adoption of hybrid subscription models.?

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Proto Hologram Powers World’s First Always-On Holographic Ad Network | Adweek?

Hologram Media Network collaborated with Proto Hologram to launch the world’s first always-on holographic advertising network. Powered by Proto Luma devices, the network delivers larger-than-life 3D experiences, blending interactive holograms and storytelling with premium ad content and celebrity appearances. Early campaigns included immersive experiences for Sonic the Hedgehog 3 and Paddington in Peru, which captivated audiences with lifelike 3D interactions.?

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MUSIC & AUDIO SPACE?

7 Music Industry Conferences to Attend in 2025 | DataArt?

The music industry is evolving, and staying ahead means connecting with the innovators, artists, and experts shaping its future. We’ve rounded up 7 essential music business conferences happening this year to help you stay at the forefront of trends. From SXSW ’s renowned showcases and networking opportunities to Music Biz’s deep dive into industry transformation, these events offer the perfect platform to learn, collaborate, and grow.?

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Deezer Launches AI Detection Tool to Combat AI-Generated Music | MBW?

Music streaming service Deezer has introduced a new AI detection tool designed to identify AI-generated tracks on its platform. The tool revealed that over 10% of daily uploaded tracks are AI-generated. Deezer’s CEO Alexis Lanternier announced that these tracks will be excluded from algorithmic and editorial recommendations, stressing the importance of responsible AI use to safeguard the rights of artists and songwriters.?

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Luminate's Year-End Music Report: Global Streams Hit 4.8 Trillion | Luminate?

Luminate released their Year-End Music Report revealing a record-breaking 4.8 trillion on-demand audio streams in 2024. The US contributed 1.4 trillion streams (29.2% of the total), with a 6.4% increase. However, global markets outpaced the US with 17.3% growth, highlighting the growing influence of international audiences. The report also points to striking inequalities in track performance and the opportunities available for emerging global talent.?

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SPORTS BETTING?

FairPlay Sports Media: Building Engaged Sports Communities with Data and AI | DataArt?

In the new episode of Sports Betting Conversations, Russell Karp ???? , SVP, and Kevin Twitchell , Advisor at DataArt Media & Entertainment, met with Stuart Simms , CEO at FairPlay Sports Media , to discuss how data transforms the sports media landscape. Stuart shared insights into three key pillars of FairPlay’s data strategy: predictive analytics for real-time sports predictions, odds movements to monitor price shifts, and behavioral insights to deepen user engagement.?

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Caesars Sportsbook Teams Up with Kero Sports to Enhance Live Betting | SBC Americas?

Caesars has joined forces with Kero Sports to enhance live betting on the Caesars Sportsbook & Casino app, offering more interactive, real-time wagering opportunities. Through this partnership, Kero Sports will introduce innovative contextual markets across sports such as football, basketball, baseball, and soccer. Additionally, Caesars' FireBets microbetting feature will be upgraded, providing users with expanded options for fast, immersive betting experiences.?

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Kambi's Sports Betting Trends Report: Key Insights for 2024 | Kambi?

Kambi has released its first-ever Sports Betting Trends Report, revealing important insights into bettor behavior and preferences across its partner network in 2024. The report highlights a surge in demand for instant and micro markets, with Live Bet Builder usage more than doubling during the 2024 National Football League (NFL) Playoffs. Player-focused markets are also on the rise - during the 2024/25 Champions League, "Player’s shots on target" topped Bet Builder selections. As sportsbook menus expand, bettors are opting for more complex Bet Builders with multiple legs, leveraging greater combinability across leagues and games.?

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ART TECH?

Navigating Change: The Resilience of the Online Art Market in 2024 | DataArt?

While the global art market faced a slowdown in 2024, the online segment demonstrated impressive resilience and growth. This surge is fueled by a new generation of tech-savvy collectors and the widespread acceptance of online art purchasing. One of the biggest benefits of the online art market is its democratizing effect - by giving artists greater reach and access to new customers, it drives broader market growth. In this article, Doron Fagelson , SVP at DataArt Media & Entertainment, delves into the factors contributing to the online market's success.?

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Hephaestus Analytical Acquires ArtDiscovery to Enhance Art Authentication | ARTnews?

Hephaestus Analytical has acquired leading scientific art analysis firm ArtDiscovery to advance art authentication. This partnership merges Hephaestus's advanced AI and blockchain solutions with ArtDiscovery's vast pigment databases, spectral libraries, and decades of expertise in provenance research. Together, the two companies aim to combat art forgery and redefine authentication processes.?

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Key Trends Shaping the Art Market in 2025 | Artsy?

After a challenging 2024, the global art market is entering 2025 with renewed optimism. In this article, Artsy put together several trends expected to shape the industry this year, including the rising demand for emerging artists, increased adoption of cryptocurrency in auctions, and expanded gallery collaborations.?

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