January - Insights & Updates

This month, we're highlighting our latest expert insights into AI and 2024 trends, as well our advice on how brands can maximise their ROI at industry events.

Proactive PR Perspectives

As January concludes, it's evident that 2024 will continue the evolution in the PR and marketing landscape. Hear our top seven PR and marketing tactics that all B2B technology companies should have on their radar. Read here.

AI continues to dominate the headlines on a daily basis with numerous apps claiming to be perfect for PR and marketing professionals. In this latest blog we reveal our unique insight into AI, the innovation it enables but why trust remains at the heart of everything we do. Read here.

On-demand discussions

Trends & tactics for the satellite industry

In case you missed it, we were joined by industry experts this month as they discussed the latest trends, developments and challenges in the satellite industry.

Join Richard Hooper , Martin Coleman and Elisabeth Tweedie as they discuss the shifts the sector is currently experiencing in 2024 and beyond, with topics like stability, sustainability, convergence, security and digitization taking the spotlight. Download here.

If you're exhibiting at SATELLITE & CABSAT, don't forget to watch our follow-on discussion in which Jade Hush and James Page share our tips and tricks for a successful event. Download here.

Client Updates

• ACOME group announced its acquisition of LYNDDAHL Telecom A/S Telecom, and was featured in Light Reading Eurobites round up.
• Broadband Forum and Omdia 's connected home survey was covered by Mobile Europe.
• Telent Technology Services Ltd announced that the Wi-Fi it designed and installed has improved 87% of passengers’ experience at some of the UK’s busiest mainline train stations, as featured in Global Railway Review.
• Gamgee BV was included in an article by EE times, as CEO Paul Hendriks was interviewed on how smart homes can become smarter.
• River Advisers , CEO Katherine Gizinski was featured in the Financial Times recent write-up of WRC-23.

What our clients say

Working with Proactive PR, we’ve been impressed by the agency’s seamless integration with our team to effectively drive and develop strong messages across multimedia platforms. The content crafted by Proactive PR, coupled with the coverage achieved in key industry media and the engagement growth on our social media, reflects the excellent service received at all stages of the rebrand campaign and beyond.” – Katherine Gizinski, CEO of River Advisers.

Read more on our work with River Advisers, formerly ManSat, here.

Upcoming events

Mobile World Congress is less than 4 weeks away. Taking place in Barcelona from 26-29 February, the countdown is well and truly on. For your essential guide to the event, read here.

We will have our film crew onsite at the event helping exhibitors take their messaging beyond the show floor by offering company-branded videos. If you want to book your filming slot, send us a DM or email [email protected]