January insights to fuel your year
Indigo Slate
We create experiences that connect people to brands in extraordinary ways.
In today’s fast-paced, AI-driven landscape, marketers need innovation, agility, and cutting-edge solutions to stay relevant. The challenge? Many struggle to implement innovation effectively. As we head into 2025, prioritizing innovation that delivers tangible value isn’t optional—it’s critical.
Innovation in the age of AI
By Heather Lynne Scott , Chief Strategy Officer and Jason Oleszczuk , Senior Creative Director
The old way of innovating is dead, and there’s no going back. AI has upended what innovation means, turning it into something augmented, amplified, and undeniably different. Whether we like it or not, the tools, workflows, and outputs are changing—and so too must our understanding of innovation. As AI reshapes music, art, sports, and marketing it’s time to take stock of what’s possible in this new age.
"AI doesn't fundamentally change the why of innovation but dramatically shifts the how." - Heather Lynne Scott
The Indigo Slate Innovation Map
By Jane Hovey , Brand Strategy Director
Innovation just for the sake of it often does more harm than good. It risks damaging your brand and minimizing trust you’ve built with your audience. But when innovation is done thoughtfully—whether that’s adopting new strategies, embracing cutting-edge technology, or finding fresh ways to engage people—it can make all the difference. This is how brands tackle a fast-moving market, adapt to shifting customer dynamics, and stand out in a sea of sameness.
Creative Hot Takes: January 2025
By Kyle Tang , Katrina Kenesky , and Anna Evans
领英推荐
Hot insights from our creative leads, baked fresh every month:
AI and Building Brand Advocacy
By Jeremy Bonner , Executive Creative Director
The role of creativity in branding has always walked a fine line between art and strategy. We’re tasked not only with shaping ideas but also ensuring they resonate with audiences across channels, geographies, and journeys. As we look to the future, generative AI is reshaping this landscape—not by replacing human creativity, but by amplifying it in ways that were previously unimaginable. ?I believe the true strength of this technology lies in its ability to scale, rather than replace human creativity.
Cloud Cultures
Microsoft Azure supports a world of different businesses, organizations, and non-profits. With a reach so vast, we had to create a docu-series to showcase the breadth and depth of Azure’s impact for real people all over the world. Cloud Cultures takes viewers around the globe to discover how Microsoft Cloud technology serves as a catalyst for innovation across a range of industries.
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Spot on! In a world evolving this fast, innovation isn’t optional, it’s survival. Excited to see how AI continues to reshape marketing in 2025!?
Creative problem solver passionate for UX/UI design
2 周Yes, I fully agree. We’re on the frontier! Indigo Slate