January Edition
Welcome to this month's newsletter! Let's jump straight in to it,?
According to Dentsu, 81% of CMOs believe consumers will pay a premium for human-created content in the future.
Why? Because AI can’t replace human creativity - and I couldn’t agree more.
However, AI is a great tool for solving repetitive, non-creative tasks, giving advertisers more time to focus on what truly matters.
That’s why this month, we launched an AI-powered feature designed to do just that.
Discover more below!
Stay Creative,
?? 1-Click-Localised Communication Across All Markets
Our newest feature, AI Translation, lets you instantly localise your ad campaigns no matter the market you're targeting.
Our AI automatically detects and translates text across all ad formats, transforming entire campaigns into any language with one click.
Focus on creating high-performing ads and let the AI translate your ads, tailoring your campaigns to any market of your choice.?
AI Translation launched this month at no extra cost for existing customers ??
WEBINAR: Challenges of Ad Production in 2025
Watch our webinar about solving challenges many companies will face in 2025 regarding creative production: How do you scale content while maintaining the quality of your ads?
领英推荐
When to (and when not to) Use AI in Ad Creation
"AI will be able to make you an ad, but it’s going to be the most ad-looking ad in the history of digital advertising." These words from this article by Medium are as true as they come.
But then how should creatives be using and thinking about AI?
Developers' Diaries
Features and Improvements
?? UI Improvements of Manager and Studio
What's to come
Subject to changes as priorities may change.
?? Direct Push to Adform and Google Marketing Platform
?? Sound for SoMe ads
?? Creative Analytics
You can click below to get more details about this month's activities ??
I'll flip another page in late February - take care until then,