The January Edition

“Another year over and a new one just begun…”?doubt we’ll be hearing that for another 350 odd days… but here’s to 2024! A leap year, an Olympics year and we kick it off by looking at trends for the year. Trends (or the key drivers) in food and drink innovation, design trends in typography and a few other Brand Nursery musings you may find of interest. Here’s to 2024 and all it may hold.

Four key drivers of food and drink NPD in 2024

The New Year is a good time to look forward. We’ve done just that with an article that identifies new ‘Drivers’ that we believe will influence food and drink innovation over the coming years. It was featured within The Grocer this month and you can read a fuller version by clicking the image below. And if you want to find out more about how this thinking can help you grow your food brands and business, do get in touch with us!

Full driving automation…

The month of January is a time of reflection; forecasts, trends and predictions become the norm. By 2025, the UK government predicted that the UK would become a world leader in the driverless driving (a market worth ￡900 bn). We have worked with the team at Venson for over ten years and produced over 15 white papers. In the latest, the question of self-driving is explored. Are we nearly there? Click the image to read more.

Craft, care and consideration

When working with CDA they always come to us first to ask us about getting the best when it comes to product images. We took the decision to have the retro fridges built in CGI. The images are easier to manipulate, more colour correct and show the matt and gloss surfaces. Because we’ve been doing this for a long time and we are genuinely ‘output neutral’ we always make sure that craft, care and consideration is key to whenever we do a job. Click the image to read the full casestudy.

Type trends for 2024…

Fonts, type, typesetting, typography… whatever you choose to call it, it is an integral and essential part of communication. It can influence how we understand information, it can eat into our subconscious and influence our purchase decisions, it can affect our emotions and reactions – all powerful stuff from a series of letters. Our type expert Geoff explores some of the up and coming things that we should look out for in the coming year. You know the drill, click the image to have a read!

See you next month!

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