January Digital Digest: Unlocking the power of AI to win big
Welcome to our first Digital Digest of 2024!
A month in and we already have a breadth of insightful thought leadership from our team. Read on to explore some of the most prominent trends and hot topics across the industry from this last month, including how to harness the power of AI to drive business wins and delivering effective content in a post cookie world.
For additional insights from Croud, you can always explore our blogs and guides.
How to use AI for business growth
Our Chief Strategy Officer Avinash Kaushik?was recently interviewed by The Times to share how we’ve been using artificial intelligence (AI) to bolster our business offering?and improve our win rate by 50%.?
He shares how Croud is ensuring that data stays private, and the importance of separating hype from reality when it comes to AI tech, as there are “so many efficient ways to waste money with AI at the moment”.?
Avinash advises marketers first starting out with AI to follow this three-step approach he has?developed:?
1. Play with AI: Put simply, this will open your mind to what is possible.
2. Plan to go from tool, to copilot, to muse for your AI strategy: Think about the place where you want to solve a problem with machine learning or AI, and then just Google it, or go to Hugging Face - it has a ton of readily available features. These steps are all related to profit data. The tool to profit [correlation] is very clear, the co-pilot takes a little longer and the muse takes longer still. It doesn’t mean you should do all of them, but that order is a good approach.
3. Get started by using AI solutions that are readily available: The last thing you should do is invent [at first], because it’s expensive. You can read the interview in The Times here or the?PDF version here.?
Intelligence from Croud
How an open mindset ensures successful negotiations?
New year, new mindset?
领英推荐
Our US Managing Director Kris Tait recently sat down with Mike Lander of Higgle: The B2B Sales Club podcast to discuss the power that an open mindset can bring to procurement and negotiations, and the importance of a collective mindset for driving business growth. He also shares why strategic storytelling is useful, and the art of building relationships before a negotiation even begins.?Listen to the full episode here.?
The renaissance of creative messaging in a post-cookie world
Every industry, including retail, is feeling the effects of moving away from?third-party cookies, especially with the release of Chrome’s Tracking Protection.?However, this shift is also bringing us back to the essence of marketing - making content that audiences connect with emotionally. In this Total Retail article,?Croud's Senior Media & Communications Planner?John Dini explores how this challenge is also an opportunity for retail marketing to have a total creative renaissance.
Media planning, reinvented: Croud's Impact Model
At Croud, we talk about reinvention a lot - and one way we achieve this for clients is through our Impact Model. This is a benchmarking methodology that quickly positions brands in their category alongside their competitors, and?is a vital part of the discovery work we undertake at the beginning of any planning project. In this article,?our?Director of Strategy & Planning, Duncan Nichols,?shares more on what the model is and how it works, with a real life example of the model in action.
Industry intelligence
Here's a round-up of some of the industry's hottest topics right now:
Let's chat!
Our team would love to hear from you! If you have any questions or feedback on the stories above or any other industry hot topics, please get in touch with our team for a quick chat.