January Benchmark Report: Private Equity Takes Center Stage

Asset TV’s latest Benchmark Report for January is here, offering valuable insights into video performance, viewer engagement, and industry trends. Last month’s findings reveal key shifts in audience interest, with Private Equity emerging as the most-watched topic for the first time.?

Read the full report HERE

Most Watched Video: Private Equity | Fund Selector Masterclass

The most viewed video of January was the Private Equity | Fund Selector Masterclass, featuring insights from experts at Rathbones, HarbourVest Global Private Equity, Patria Private Equity, and Columbia Threadneedle Investments. The discussion explored the evolving private equity market, key trends, associated risks, and the future of fund management.?

Most Watched Company: Baillie Gifford

Baillie Gifford maintained its position as the most watched company, demonstrating consistent interest in its investment expertise and strategies.?

Here are some of Baillie Gifford’s most recent videos on Asset TV: https://www.asset.tv/channel/baillie-gifford?

Most Watched Topics: Private Equity Takes the Lead

The top three topics in January saw a notable shift:

1. Private Equity (New to the top)
2. Fixed Income (Up from 3rd place)
3. Global Equities (Down from 2nd place)

Private Equity’s rise to the top reflects growing investor curiosity and demand for insights into alternative investments.

Engagement Metrics: Measuring Video Effectiveness

• Average Views Per Video: 290
• Average Viewing Time: 8 minutes

Final Thoughts

With Private Equity dominating viewership and Baillie Gifford holding its top spot, January’s report offers key takeaways for optimising video content. Understanding audience preferences can help shape future strategies, ensuring higher engagement and impact.

?? Get the full report here → https://assettv.docsend.com/view/sxsfvhg9s2727hin