January 2025 | Our Most Read Articles
In this edition of Radiant Digital’s newsletter?The Beacon, we're taking a look back at our most read articles of 2024. These are the articles that you, our readers, found to be the most interesting and impactful. Take a look to see what you might have missed!
The Power of Personalization Within the Christian Space: Leveraging First-Party Data in 2024
In a world that evolves faster than we can blink, remaining relevant and ahead of the curve is the key to business sustainability. As we stand at the threshold of 2024, one of the most influential trends in the business landscape is the power of personalization achieved through leveraging first-party data. This is particularly pertinent as we grapple with the implications of a post-cookie era, seeking to optimize our approach and deliver personalized experiences to customers while maintaining absolute compliance.
Maximizing Your Digital Advertising Spend: 7 Proven Strategies
In today's digital landscape, optimizing your ad spend across various digital channels is crucial for maximizing ROI and achieving your marketing goals. Diversifying your marketing channels not only allows you to source different quality buckets but also acts as a safeguard against ever-changing algorithms, ensuring you're not overly dependent on just one channel.
8 advanced opt-in marketing tactics that will expand your subscriber list
In today's ever-evolving world of email marketing, staying ahead of the curve is vital for achieving business success. Opt-in email marketing continues to evolve with changing consumer dynamics and technological advancements. To beat the competition and maximize the potential of your email campaigns, it's crucial to not only embrace current trends but implement advanced tactics to grow your opt-in email marketing subscriber list and take your email marketing efforts to the next level.
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6 Reasons Why More Businesses Are Using AI (and why yours should, too!)
When it comes to the hot topic of artificial intelligence, or what is commonly referred to as AI, some companies still believe it’s only for tech giants, are unsure if it will even benefit them, and are concerned it will expose them to certain risks or will be too cost-prohibitive. If you fall within any one of these beliefs, now may be the time to reconsider AI.
Top 15 Metrics to Track Your Content Marketing Success
You have your content marketing strategy set. Your content creators have crafted the appropriate content to fit your strategic goals and channels. The team has deployed all the necessary tactics. And now, you want to see the results of all these efforts.
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