January 2025 newsletter
Let’s look at the insights and learnings of running 50k video campaigns, explore streaming updates, optimisation tips, inspiring ads, articles and more!
What we’ve learned from 50.000 video campaigns
Video advertising continues to dominate the digital landscape. But do video ads really outperform image ads? We've analysed 50,000+ campaigns to find out. Read CEO Simon Kvist's blog post to discover 6 key learnings and actionable recommendations to help you maximise your campaigns.
Adnami now means streaming first
Our solution now applies streaming technology to all new video ads, leading to even faster loading times and reduced data consumption. (Note: This won't affect existing ads.)
Ads that grabbed our attention
华特迪士尼公司 promotes their new mystery show 'Paradise'?with the help of 阳狮广告 and Adnami's Mobile and Desktop Topscroll Video Streaming formats.
Alka Forsikring lets us fix a car in their satisfying insurance ad using our Mobile Double Midscroll format in collaboration with Marketsquare and PHD .
领英推荐
Analyse cohort patterns to optimise attention outcomes
The slide, the hill, the ramp - These are three patterns that can show up when visualising and analysing attention outcomes based on cohorts. But which pattern is yours? What are these cohorts and how do you work with them to optimise attention outcomes?
Follow the steps in the blog post to find out and get optimising.
The divide between branding and performance advertising is outdated. Learn how attention metrics bridge this gap, driving both immediate conversions and long-term brand loyalty, while optimising campaign effectiveness.
Do advertisers face challenges due to multitasking consumers? With people becoming more distracted, companies must adapt their strategies to maintain engagement and effectively reach their audiences in a disrupted environment.
Introducing attention measurement to the German market is more complex than it seems. Svenja Damzog discusses why attention is essential for media and publishers to better represent ad performance to drive improved results and optimise placements.