February 2025 newsletter
Let’s explore the current curation trend, cool new features (hello custom preview backgrounds), inspiring ads, articles, events and more!
Expert interview: The rise of curation in programmatic advertising
Programmatic advertising is evolving and curation has become increasingly popular in the industry. But why is it making waves and what does it mean for advertisers, agencies and publishers? Read our expert interview with Thor Hansen, Programmatic Director, and Thomas From, CPO, to be ahead of the game.
Create your own preview backgrounds
Impress clients and colleagues alike when showing off your ads. Now, you can add custom backgrounds to your previews for a fully branded look and that extra wow effect.
Log in with Microsoft Azure
You're now able to simply - and securely - log into Adnami using your Microsoft Azure account.
Ads that grabbed our attention
Tradition meets innovation in Arla Foods 's creative. Leveraging the Adnami Bumper service, the dairy company crafted a humorous ad that's sure to grab attention.
Range Rover promotes their new hybrid model 'Velar' using our Mobile Midscroll and Desktop Skin formats in collaboration with IPG Mediabrands .
Expanded partnership with Alma Media - Added high impact formats & sites
We've expanded our partnership with Finnish media giant Alma Media! This collaboration brings additional high impact formats to the publisher's extensive network. Advertisers can now capture attention even more effectively across a variety of added domains.
Join us at YieldFest 2025 in Warsaw
Don't miss out on YieldFest 2025 on March 26 in Warsaw, Poland, hosted by Adnami and Yieldbird! Learn how to boost your programmatic revenue with insights and proven strategies, as well as network with fellow industry leaders.
Meet us at NextM 2025 in Stockholm
We’re sponsoring NextM, the Nordics’ biggest marketing and tech event! Visit us at our booth on April 9-10 for fun games, great conversations and a chance to win cool prizes. With 1,800+ attendees and 50+ speakers, it’s an event you won’t want to miss.
Finland is behind its European counterparts when it comes to programmatic advertising. Read this event recap to find out how Finland can seize major opportunities and get insights from the speakers from Google, Bonnier News, SeenThis and IAB Finland.
Adnami appointed?Amanda Cohrs as Commercial Director for the DACH region and Ville-Joonas Appel as Commercial Director for Finland. Learn how they will help deliver innovative advertising solutions across Europe.