The January 2025 Fresh Take: Trends, New Clients, Jobs & Typos We Loved

Wondering what’s in and out for digital fundraising in 2025? Check out our Tired vs. Wired list to see the trends we’re embracing—and leaving behind—this year!

We’re thrilled to partner with Green City Market (GCM) during this exciting time of growth and transition! For 25 years, GCM has been securing the future of food in the Midwest by supporting sustainable farmers, hosting farmers markets across Chicago, providing food education, and increasing access to locally produced food for all. It’s been a joy to dive into their tools, content, and mission alongside their dedicated team.

Learn more about their incredible work at greencitymarket.org.

Fresh Eyes Digital is excited to take on new clients! If your organization could use expert support to grow its impact, email us at [email protected] to start the conversation.

Maybe we’re a little biased, but we think we have great clients! FED works with some incredible nonprofits across the U.S. Check out some of the roles hiring now with our friends and partners:

• Evergreen Action is hiring a Senior Vice President (SV), Programs (D.C./Remote), and a Senior Policy Lead, Transportation (Remote).
• Free Press is hiring a Development Manager (Remote).
• Green City Market is seeking an Executive Director (Chicago, IL).

• Mojave Desert Land Trust is hiring a Director of Conservation Ecology and a Seed Bank Technician (Joshua Tree, CA).

We don’t know about you but January has flown by, it feels like we were just in the thick of Year-End! To that end we thought we’d kick off the year with a recap of some gems we caught before our final drafts in our #TypoOfTheDay Slack channel from that oh-so-magical time of year:

• “Fist appeal for next week…” ??
• "...a gift now that will go three times as fart"??
• "Triple your power to Trump-poof climate wines!" ??
• “The treat is overaggressive development and climate change” ??
• “Double your Dongnation” ??
• "Whoa! Positive ROI in 3 months? What a barfgain!" ??
• “Unsobscribe” ??