January 2024

A New MT for Real-Time Quality Improvements

By Kirti Vashee

As machine translation (MT) continues to improve, digitally agile enterprises need to dramatically increase the volume of multilingual content available to improve global customers' brand experience. Customers today prefer a self-service approach during their buyer and customer journeys, and brands that provide easy access to relevant content during these journeys are more successful.?????

While improved MT technology is useful, language translation is considered one of the most difficult challenges in AI research.

Humans must be involved if quality is a concern.

And going multilingual at scale requires close collaboration between human and machine, embedded within an integrated and time-tested translation production process that virtually guarantees success.????

Translated has recently introduced its AI-driven Human-in-the-Loop plan which combines the following:

• The integration of superior MT technology + embedded expert human feedback into an automated process of continuous improvement,
• MT output that uses smart quality estimation feedback to quickly identify the problematic MT output needing the most human attention,
• Straightforward management of budget and human resource allocation to drive the improvement process.?

This seamless “Machine-First Human-Optimized” approach enables brands to easily scale translation, and publish large volumes of content at the highest quality levels in all the following use cases:

• Improving real-time global customer service and support communications
• Expanding content coverage of 2nd and 3rd-tier languages for eCommerce
• Researching global customer sentiment in social media
• Exploring and testing new international markets cost-effectively
• Increasing active communication and collaboration in truly global enterprises
• And making large volumes of content multilingual at scale.

Find out more in our live event on Feb 1.

??The Challenge of Challenges - Cape Horn Awaits

With two wins in the first two legs of the Ocean Globe Race, our sailboat Translated 9 is now preparing for its biggest challenge: Cape Horn. This legendary nautical landmark is known for its treacherous waters and extreme weather, pushing sailors' skills to the limit. Our CEO Marco Trombetti is back on board to lead the team on this historic and challenging route. The adventure just got even more intense. Follow the Translated 9 Instagram account to watch the exciting start of the third leg, live on January 14, and for future updates.

Learn more about the Translated 9 project at translated.com/9

??? Human Touch Wins the Bronze Award at the Eurobest Festival

After winning the most coveted award at the ADCI Awards last month, our short film about human uniqueness has received further recognition from the European creative community. Human Touch won the Bronze Award in the Film category at the Eurobest Awards 2023, Europe's benchmark for creative and effective communication. ??

Did you miss it? Watch the film at translated.com/human-touch.

?? The Power of UGC and How to Listen to Your Clients

The value and impact of user-generated content (UGC) is clear, and global enterprises need to learn to leverage it across the world. Read this article by our technology evangelist Kirti Vashee to get an overview of the issues around making UGC global and the technology available to tackle it at scale.

Suggested reading

• Taste the World: How Our New MT Feature Transforms Your Ordering Experience. An article on Glovo 's Tech Blog about how we worked together to improve their user experience and expand Glovo's reach. ????
• Meet Ezgim - Psychology and Neuroscience Student and Ocean Sailor. In this interview with our co-founder Isabelle Andrieu, Translated 9 crew member Ezgim Mistikoglu talks about why following what we value is important, even if it's not always the easiest option. ????
• L’intelligence artificielle au service de l’humain. Learn more about Translated and our venture firm Pi Campus in this interview with our co-founder Isabelle Andrieu. ????