January 2024
Welcome to the first edition of Studyportals Higher Ed Data into Insights. This newsletter is aimed at international higher education professionals interested in using data to inform their recruitment strategies and boost competitiveness. In this month's edition:
Charting international student mobility to the UK
by Mark Ovens
The UK faces significant headwinds and this is before any announcement from the MAC regarding their review of the Graduate route. Universities across the UK have faced an unprecedented series of events from Brexit to Covid and are now faced with further restrictions and damaging rhetoric.
UK Universities have also never been more reliant on international fees than at this current point in time. HESA data for 2022 shows almost a fifth of tuition fees come from non-EU students compared to less than 10% in 2010.
This month we highlight data visualising the outlook for 2024 for international student recruitment to the UK as a destination market.
Indian Master's students turn away from Canada towards the US
by Karl Baldacchino
International student mobility may often be influenced by geopolitical actions that could either increase or decrease the interest of prospective students looking to study programmes abroad. Such actions may range from the bilateral relations between two countries to the domestic policies governments adopt.
One case where this can be seen is with India, which in recent years has become a core recruitment market for various study destinations. Since mid-2022, Indian interest has shifted away from Canada towards other top destinations such as the UK, with the latter recently seeing a dip in interest too in favour of programmes offered in the US and Australia.
Read more on the impact of shifting geopolitics on international student recruitment in our February edition of Higher Ed Data into Insights - don't forget to subscribe!
领英推荐
Subject opportunities for 2024
By Cara Skikne
It is quite exciting to see real-world trends materialize in the data, or to spot something in the data that flags a new trend emerging. Looking at what students are searching for, in real time can do that.
Making the connection between the supply and demand data is the next logical step – especially if we can spot disconnects between what students are looking for and what universities are offering.
Identifying the subject ‘sweet spots’ with high student demand and low relative programme supply is interesting when?thinking about launching, renewing or reviewing programmes, or even when allocating marketing budget effectively.
5 ways Higher Ed professionals use data
More data insights:
Thank you for reading our first edition! Let us know which data insights you'd like us to explore by emailing [email protected]
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