January 2023 Social Media Newsletter
What is a Strategic Action Plan for Marketing and Why It is Better.
According to several research surveys, less than 50% of small to medium size businesses do not have a marketing plan.?As a result, many underspend on their category.?Why is that important? 81% percent of respondents who invested between 5% and 10% of annual revenue in marketing said they experienced revenue growth as opposed to 50% growth for those who spent under 5% of revenue.
What should a CEO or business owner do to have a successful action marketing program? It may not be what you read … not digital tricks … over-analyzation … or necessarily increased manpower. Consider why an actionable planning process may be much smarter (and valuable) than simply writing a plan.
Read more?here.
A New Client – the Legendary Bobby Jones!
GRM has the distinct honor to help the Jones Family Foundation celebrate the life and legacy of the iconic Bobby Jones!??We will be starting social media pages to share the accomplishments, wisdom and lore that surrounds not just the preeminent golfer, but perhaps the preeminent sports figure of his generation.?
More to come as we showcase the centennial celebrations of Bobby Jones historic run of major wins.?One such tidbit:?Bobby had a run – at one point WINNING 13 of 21 consecutive major golf championships he entered.?A one-man dynasty!?His wisdom and tips are still timely today.
TikTok vs. Instagram … The Race to Where?
Social Media Today reports that Instagram is losing space to TikTok in large part because it is no longer unique and no longer a cultural leader among social platforms.?Instagram is now pivoting and the race for users' daily time spent is on
What does this mean to marketers??Too many brands are working overtime to ‘fit’ the platform when they might want to spend more time creating content that is worthy of direct connection, comment, and sharing.?
?“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”??Said brilliantly by Howard Gossage in the 1950s.?A truism today??
Read more?here.
A Few Fascinating LinkedIn Statistics:
? There are?660 million LinkedIn users?and 310 million monthly active users.
?? LinkedIn gains a?new member every 2 seconds.
?? 39% of LinkedIn users pay?for premium account privileges.
?? When making purchase decisions,?50% of B2B buyers use LinkedIn.
?? 92% of B2B marketers prefer LinkedIn?to other social networks.
?? Every single Fortune 500 company?has representatives on LinkedIn.
?? The best time to post on LinkedIn?is between Tuesday 8 a.m. and Thursday 4 p.m.
LinkedIn is 277% more effective at lead generation than Facebook or Twitter.
The average number of connections for a regular user:?400
To learn how to take advantage of these stats for your business,?schedule a call?with us today!