January 2023 Edition: The One With Data-Driven Trends for Sale Events

The Indian festive season from September to October is crucial for any retail brand. Consumer shopping patterns reach an all-time high, and all ecommerce marketplaces run the biggest and most popular sale events.

We've created a report titled “Data-driven trends for sale events plans 2023”, with data insights from the top third-party Indian marketplaces during the festive season of 2021 and 2022 to help you plan your sales events for this year. ??

One of our favourite insights is on the states with the fastest growth in orders during these sales events. We bet the top 3 states were not on your list! ??

New Brand Partnerships ??

Welcoming our new (and old) brand partners.

• Celio, Clarks, Raymond, Lotto, Ayaany, and Aastey migrated from Amazon Seller Flex to the new and improved Amazon MLF integration.
• Ruosh, Regal, Zuccaro, Imperio, Rocia, and v8 are live on Nykaa Fashion & Nykaa Man.
• Being Human and Chennis brand stores are expanding their reach on Flipkart (Ekart) along with Clarks, Celio, Ayaany, and Aastey.
• @Hoffmen is expanding its omni-store presence on Myntra; and Florsheim on Tata Cliq.?

We hope you enjoy working with us as much as we do! ??

New Features & Integrations ??

Multi-variant support on Fynd Platform

Create multiple versions of your products, and use custom swatch images to represent them on your brand website built on Fynd Commerce

Abandoned Cart Alerts on Fynd Platform

Brands with websites on Fynd Platform can now convert abandoned carts to sales by sending customers strategically timed emails and tracking cart abandonment trends.

Size Comparison on Fynd Platform

With this extension, shoppers can compare items in the catalogue to everyday objects. This helps the customer to understand how useful the product will be in their daily lives.

Sentry Alerts for Fynd Platform Websites

Sentry provides you with real-time insights into errors and crashes on your brand website. This way, you can stay on top of any potential problems and address them as quickly as possible.

Product Recommendations x MoEngage Catalogue

Product recommendations have been integrated into the MoEngage catalogue. This allows brands to generate a product catalogue with recommended products.

Story of the Month: Retail Leadership Summit & India Fashion Forum ???

Fynd is excited to be the omnichannel partner for the Retail Leadership Summit 2023 conducted by the Retailers Association of India (RAI) in Mumbai, and the India Fashion Forum 2023 organized by the IMAGES Group in Bengaluru. ??

These events allow industry leaders to come together and share knowledge and insights. We'll be there participating in these important conversations, and we look forward to meeting you at our booth!

Popular Reads ??

?? Fashion in the Metaverse: What Avatars are wearing

Style is just as important in the virtual world as it is IRL. And that's where Natalia Modenova and Daria Shapovalova, co-founders of DressX, come in. They help you get your style on point for the metaverse.

??? Beyond retail: Why retailers should think ‘services’ and ‘ecosystems’

In this article, McKinsey outlines how retailers need to start creating ecosystems to cover more ground when it comes to what consumers need and want.

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I hope you enjoyed reading this edition. If there's anything I can do to ease your journey with Fynd, you can reach out to my team at?brands@fynd.com, or personally to me at?harsh@fynd.com?

Wishing you a fantastic February,

Harsh

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