January 2023 Edition

AKCG Perspectives: Not Another 100th Birthday

By: Darrah Pilieri, APR

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really that simple??Media relations is about more than “getting your name out there,” it should help achieve an organization’s strategic business objectives. Darrah Pilieri, APR, gives us insight on how organizations can remain focused on their bottom line an avoid falling into the common?PR trap.??

Client Coverage

AKCG worked with The Kendal Corporation to secure print and digital coverage in The Washington Post. The story focused on a resident of Kendal at Lexington, Nancy Epley. Nancy creates hand-sewn, customized jackets that each tell the story of the wearer’s life. To date, she has created more than 200 jackets, some of which have been modeled in fashion and art shows.

AKCG Welcomes Our Spring Interns

Welcome to the?#AKCGTeam, Meaghan Airey , Mihadily Polanco and Megan Phillips ! Our spring interns, representing? Arcadia University ,? New Jersey City University ?and? Temple University , will assist our crisis and proactive media relations teams while gaining valuable hands-on experience in the field.?

Meet Adam Dvorin

Meet Adam Dvorin, Vice President of AKCG. Helping lead our firm’s media relations practice, Adam combines his past newsroom experience with public relations sensibilities, and his deep expertise helps our team land meaningful coverage for our clients.

With over two decades of experience in the field, you’re a seasoned practitioner. What about our industry continues to excite or surprise you?

There is a real “wait until you see what’s next” dynamic in our industry that is exciting. Technology and communications platforms change, but there are some fundamentals that remain constant, such as presenting your organizational perspective in a credible and factual manner. One day, we will look at TikTok and Instagram as outdated platforms and something new will be in its place. It is fun to see what technologies will last and which ones will change as time goes by.

Learn more about Adam and the rest of our team in our Meet the Team series on our blog.

AKCG Bright Spot: Welcome Angela Akumiah!

The AKCG team added a new team?member later last year.?Angela Akumiah?joins AKCG?as an Associate.

As a member of the firm’s crisis communications and issues management practice, Angela supports education, healthcare and senior living clients in responding to and mitigating challenges. Angela offers a diverse perspective developed through a variety of professional and educational experiences.

Have You Had A?Positive Experience With AKCG? Share Your Feedback.

Please consider taking 2-3 minutes to leave?a?review?and share your experience with us. Positive reviews from people like you can help others feel confident about choosing AKCG – Public Relations Counselors.

Thank you in advance.

The AKCG Team