January 2020 Google core update
Several third-party data companies provide insights into the latest January 2020 Google core update.
RankRanger:
According to rank ranger’s Mordy Oberstein “YMYL (your money, your life) niches got hit very hard.” “There is huge movement at the top of the SERP for the Health and Finance niches and unbelievable increases for all niches when looking at the top 10 results overall.”
Mordy Oberstein also added that they were observing the top 10 results completely throughout the core update, the Retail niche started to separate itself from the levels of volatility seen in December as well.”
SEMRush:
According to Yulia Ibragimova from SEMRush,” The most volatile categories outside of Sports and News, were online communities, Games, Arts & Entertainments, and Finance.”
Yulia Ibragimova also added that this update wasn’t aimed to any particular topics”
Sistrix:
Johannes Beus from sistrix also share their analysis and he says that “Domains that relate to YMYL (Your Money, Your Life) topics have been re-evaluated by the search algorithm and gain or lose visibility as a whole.”
SearchMetric:
The founder of SearchMetrics “Marcus Tober” told that “the January Core Update looks to revert some changes for the better or worse depending on who you are. It’s another core update where thin content got penalized and where Google put an emphasis in YMYL. The update doesn’t seem to affect as many pages as with the March or September update in 2019. But has similar characteristics.”
Marcus Tober also share some analysis of the websites
Onhealth.com
Verywellhealth.com
Draxe.com
What if you are website is negatively impacted by a core update?
Google’s latest advice is similar to the advice it gave in 2011 around its Panda algorithm