January 1 always feels different than other days

January 1 always feels different than other days

Oh my, how January 1 has changed for me over the past 2 decades.

For the past few years, January 1 has been a day to look ahead with promise and excitement. I’ve done my reflecting and it’s time to move on! After a relatively quiet week, and some awesome, much needed time with the family, I’m gearing up to get back to work tomorrow.

As I reflect on January 1, I’m thinking back to my time at IBM. January 1 was typically the final day for me to get things organized for the year to come (or at least the upcoming week) – and always coming out of what had been a late December filled with year-end HR and finance deadlines.

I experienced January 1 fourteen times as an IBMer. While I had different roles and responsibilities across my 15 years, there were a lot of common end/beginning of year processes I grew accustomed to – and I learned a lot from.

As a company with roughly 400,000 employees, IBM has to manage and motivate its employees – and it’s culture - in a very deliberate manner. While I might not agree 100% with every policy and process, I largely understood why we had to do things a certain way. 

I’m in a very different role today, leading a great team at Conversion Marketing, but still relying on so much of what I learned at IBM. While not even a tiny fraction the size of IBM, we’re still working on what it means to be a part of the Conversion Marketing team. As we think about our goals and objectives for 2019, and the partnerships we’ve already started to build, a few key principles rise to the top:

1. We win when our clients win.

2. Be smart about being different.

3. Have accountability at every level.

These aren’t “final,” and not sure they’ll ever be. But I think it’s important to head into the year with a set of basic principles the team fully buys into. 

I know we have amazing talent and awesome clients. If we can live by these three principles – or some variation of them - 2019 should be a great year! 

Gary Schaefer

Managing Partner, Green Ink Marketing Communications

6 年

Well said Matt! Looking forward to a great year!

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Alan "Chip" Green, Jr.

Creative Type. Partner at Green Ink Marketing Communications, Proprietor at AGreen Production

6 年

Right on, and Happy New Year, Partner!? I also like that we're on the look out now for the 'perfection paralysis'.? Yes, highest quality front facing for our clients' programs and projects, but being nimble does bring with it both an ability (and desire) to fail AND knowing when (as one key client has referenced) 'great' becomes the enemy of 'good'.? Here's to the shared adventure ahead in 2019!? It's a great feeling to know we'll be helping clients to create things the world has not yet seen.? Happy New Year to All!??

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Beth Allen

Marketing Manager at IBM

6 年

Clients, clients, clients - your next points come with that mantra. Find your unique clients, find the right client voices - the rest falls into place . Good 2019 for you and yours!

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