Januar 4th week 2024 creator economy

Hello Creators,

Welcome to the January edition of our Creator Economy newsletter! As we embrace 2025, the digital landscape continues to evolve, particularly with the rise of AI influencers. This week, we explore their growing presence and what it means for creators.

1. The Rise of AI Influencers

AI influencers are computer-generated characters that are gaining traction on social media platforms. They engage audiences through relatable content and collaborations with brands. Notable examples include:

Lil Miquela: A Brazilian-American AI influencer with over 2.56 million followers on Instagram. She collaborates with major brands like Prada and Calvin Klein, blending fashion, music, and activism in her posts[1].

odd.mktg: This AI model create content around marketing exploding in terms of views and followers recently.

2. Why Brands Are Embracing AI Influencers

Brands are increasingly leveraging AI influencers for several reasons:

Consistency: AI influencers maintain a consistent image and messaging, which is appealing for brand representation.

Cultural Adaptability: They can easily adjust their personas to fit different cultural contexts, making them suitable for global marketing campaigns.

Cost-Effectiveness: Collaborating with AI influencers can often be more budget-friendly than hiring human celebrities.

3. Ethical Considerations

While AI influencers provide numerous benefits, there are ethical concerns to address:

Authenticity: Audiences may perceive AI influencers as less genuine compared to human counterparts.

Cultural Sensitivity: The creation of AI personas must consider representation and avoid cultural appropriation.

Content Control: Brands need to ensure that AI-generated content aligns with their values and messaging.

4. Are AI Influencers Here to Stay?

The evidence suggests that AI influencers are becoming a permanent fixture in the marketing landscape. Their ability to engage audiences and adapt to trends positions them as valuable assets for brands looking to innovate.

5. Spotlight: Notable AI Influencers of 2025

Here are some prominent AI influencers making headlines this year:

Shudu: Known as the world’s first digital supermodel, Shudu has collaborated with high-end brands like Vogue and has a significant following[1][3].

Kyra: The first Indian AI influencer created by FUTR Studios, Kyra has worked with brands such as Realme and L’Oreal, showcasing the potential of virtual influencers in India.

Thank you for being part of our community. Keep creating and inspiring!

Warm regards,

Shikhar

Editor, Creator Economy Insights

Citations:

[1] https://firstgrowthagency.com/blog/top-ai-influencers/

[2] https://www.bracai.eu/post/ai-influencer-instagram

[3] https://stockimg.ai/blog/social-media/rise-of-ai-influencers-in-2025

[4] https://www.dhirubhai.net/pulse/50-top-ai-influencers-follow-2025-jean-ng--rxrjc

[5] https://viso.ai/deep-learning/top-ai-influencers/

[6] https://influencers.feedspot.com/virtual_instagram_influencers/

[7] https://www.storyclash.com/blog/en/virtual-influencers/

[8] https://www.fluid.ai/blog/ai-influencers-the-rise-of-virtual-personas-in-2025