Jan 2024 Social Platform Updates

Jan 2024 Social Platform Updates

LinkedIn is getting rid of profile hashtags. TikTok is testing 30-min videos. And Meta introduced new teen safety settings.

Here's everything you missed from social platforms last month...


Artifact ??

? The personalized news app launched by Instagram founders Kevin Systrom and Mike Krieger is shutting down after less than a year.


BeReal. ?

? Introduced RealPeople and RealBrands, which provides verified accounts for celebrities and companies.


Facebook ??

? Introduced new safety settings for teens, including turning off the ability to receive messages from anyone they don’t follow or are connected to by default.


Instagram ??

? Added notifications for new followers from collaborative posts.


LinkedIn ??

? Announced plans to deprecate profile hashtags in February.

? Will move the About section to the top of user profiles and allow creator mode users to choose between Follow or Connect as their main CTA starting in March.


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Substack ??

? Added a report button to allow readers to flag posts and publications.


TikTok ?

? Announced it will raise its sales commission from 2% + $0.30 to 8% over the next few months and has started reducing some merchant subsidies.

? Limited users from viewing hashtag data trends via its Creative Center, following accusations of geopolitical bias related to the Israel-Hamas War.

? Launched?an “AI Song” feature, which uses text prompts to generate original music.

? Experimenting with 30-minute long videos.

? Testing a new feature that identifies objects in videos and links to similar products for sale on TikTok Shop.


Twitch ??

? Updated its attire policies to ban “implied nudity.”

? Changed its payout programs to allow streamers who maintain 100 Plus Points for 3 consecutive months to qualify for a 60/40 revenue share for subscriptions (above the typical 50/50 split).


X ??

? Musk claims X will give creators 100% of revenue from ads that appear on their livestream content.

? Deprecated support for NFT profile pictures.


YouTube ??

? Added support for RSS feeds for podcasts.


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Absolutely fascinating update, thank you for sharing! ?? As Darwin once said, "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." ?? Speaking of change, Treegens is embracing a transformative mission with an upcoming sponsorship opportunity for the Guinness World Record of Tree Planting. Embrace change with us and make an impact: https://bit.ly/TreeGuinnessWorldRecord ???

Absolutely staying on top of social media trends is crucial! ?? As Steve Jobs said, “Innovation distinguishes between a leader and a follower.” Let's embrace these changes to navigate creatively in the digital world. Stay ahead by subscribing to Social Navigator! Let's innovate together! ???? #Innovation #SocialMediaTrends

Thomas Kramer

Social Data Solved ?? CEO @ Measure Studio

1 年

The 30m TikTok dance is really going to weed out a lot of amateur choreographers

Brendan Gahan

CEO/Co-Founder Of Creator Authority (LinkedIn Influencer Marketing Agency)

1 年

Thanks for the shoutout James. Separately/can't help but feel like this is too little too late for bereal. Feels like they missed their moment

Vahag Karayan

Experiential Marketing & User-Generated Content (UGC) Specialist | Scaling Video Collection Innovations | Former NASA

1 年

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