Jaipur: The Pink City’s Startup Glow-Up

As India’s startup revolution spreads beyond its metro hubs, Tier II cities are stepping up to the plate—and Jaipur is leading the charge. While Bengaluru, Mumbai, and Delhi have long dominated the entrepreneurial landscape, smaller cities like Jaipur are proving that innovation knows no pin code.?

With cost-effective environments, untapped talent pools, and robust government support, these emerging ecosystems are giving big cities a run for their money. Jaipur, in particular, is transforming from a city of royalty to a city of startups, attracting founders eager to break new ground in a rapidly evolving landscape.

Jaipur, known for its palaces and pink walls, is now making waves as an emerging startup hub. With its blend of innovation, government support, and a growing talent pool, the city is turning into a hotspot for entrepreneurs looking for something beyond the usual metro hustle.

Why Jaipur's Startup Scene Shines

1. Strategic Location: A stone’s throw from Delhi, Jaipur’s connectivity makes it a prime spot for startups wanting easy access to big markets without the big city chaos.
2. Affordable Everything: Office spaces, talent, and living costs—Jaipur’s budget-friendly setup means startups can stretch their rupees further compared to Bengaluru or Mumbai.
3. Creative Vibes: Known for its arts and crafts, Jaipur is also home to top tech and design talent. Whether it's fashion, fintech, or IT, this city has the brains and the creativity.
4. Government Backing: Programmes like iStart Rajasthan and RIICO offer incubation, mentorship, and funding, making it easier for startups to launch and scale.
5. Tech Growth: With a rising IT sector and a young, tech-savvy workforce, Jaipur is embracing digital disruption in style.

The Incubators Powering Jaipur’s Growth

• iStart Rajasthan : State-backed platform offering incubation, seed funding, and mentorship through its Bhamashah Techno Hub.
• Startup Oasis: Supported by RIICO and IIM-Ahmedabad, this incubator helps startups across sectors like fintech and edtech.
• JECRC University & Manipal University Jaipur : These academic giants have launched their own incubation centres, nurturing students’ entrepreneurial ambitions.

Rulers of the Court

• CarDekho Group : From car comparisons to selling new and used vehicles, Jaipur’s very own unicorn.
• Rajasthan Studio : Bringing Rajasthani art to the world with virtual workshops and experiences.
• AU SMALL FINANCE BANK : A fintech success story driving financial inclusion.
• Qriyo: Edtech with a twist—offering home tutors in everything from maths to yoga.
• Hippo Cabs - intercity cab service : Simplifying intercity travel with affordable, convenient cab services.
• Tax2win ?? : Making tax filing a breeze with its online platform.

The rising stars

Adsys : Founded in 2016, Adsys is your tech-savvy partner for digital transformation. From IT consulting to custom software, it helps businesses evolve and thrive in a rapidly changing world.

Ascend Capital : Founded in 2016, Ascend Capital supports early-stage startups with capital and mentorship. The company isn’t just an investor—it works as a catalyst, accelerating ideas into impactful ventures.

Balwaan Krishi : Launched in 2017 by Rajan Gupta, Balwaan Krishi is like Iron Man for farmers—arming them with modern tools and tech to supercharge productivity. From ploughs to drones, it offers it all!

Battre Electric Mobility Private Limited : Launched in 2017 by Nishchal Chaudhary , BattRE Electric Mobility’s EVs are designed for city slickers looking to go green. With stylish scooters and smart tech, it is putting the vroom in sustainability!

Biz365 : Founded by Tarun Singh in 2018, Biz365 is like the Swiss Army knife for small businesses. Offering tools for CRM, ecommerce, and more, it helps SMEs become digital powerhouses!

Bodhi Ai : Co-founded in 2018 by Ashish Pareek and Ajay Gupta, Bodhi AI is the digital tutor every teacher needs! With data-driven insights and personalised learning, it is making education smarter, one student at a time.

Celebal Technologies : Founded in 2015 by Anupam Gupta and Arvind Singh, Celebal Technologies uses AI magic to solve complex business puzzles. From chatbots to data analytics, it is turning Fortune 500 companies into tech-savvy giants!

Dawaa Dost : Founded in 2018 by Amit Choudhary, Sanyam Kumar, and Ankur Agarwal, Dawaa Dost’s mission is to make medicines affordable. Offering generics at 80% lower prices, it is the ‘Robin Hood’ of pharma—saving both lives and wallets!

Eat Better Ventures Pvt Ltd : Launched in 2020 by Ankit Jain and Shikhar Funde, Eat Better Ventures is on a mission to make snacking guilt-free. Its flagship brand Yummsy turns natural ingredients into delicious treats —without the preservatives!

ECOWRAP : Founded by Vishal Jain in 2019, Ecowrap is turning the tide against plastic waste. Its compostable wraps and biodegradable packaging are saving the environment.

Fabriclore : Founded in 2016, Fabriclore curates exquisite Indian fabrics, preserving the country’s rich textile heritage. Its vibrant collections are a dream come true for designers and artisans alike.

Finova Capital : Founded by Mohit Sahney in 2016, Finova Capital is the “financial friend” of India’s small businesses. With affordable loans and rural outreach, it is bridging the credit gap for countless entrepreneurs.

FruBon: Launched in 2020, FruBon delivers farm-fresh goodness in every bite. Its fruit-based snacks and juices bring nature’s best directly to your doorstep!

FutureCure Health: Created in 2018 by Dr Piyush Jain, FutureCure Health combines technology and medicine to tackle ENT problems with innovative devices. CureEar is making waves internationally for its smart treatment options.

GATEPAY : Launched in 2018, GatePay simplifies digital payments with secure, seamless solutions for businesses and individuals. With GatePay, cash is officially out, and convenience is in!

HR HOP Electric Mobility : Launched in 2019 by Ketan Mehta, HOP Electric Mobility is revving up India’s electric vehicle scene with eco-friendly scooters. With every ride, it is steering us closer to a greener planet.

Jaipur Watch Company :?India’s first bespoke watchmaker, Jaipur Watch Company, founded in 2013 by Gaurav Mehta, turns history into wearable art! Using vintage coins and royal motifs, each timepiece is a story in itself.

KARBAN:?Founded in 2021, KARBAN is all about premium, eco-friendly men’s grooming. With sustainable packaging and natural ingredients, it is raising the bar for men’s self-care!

Kaabil Finance Private Limited : Founded in 2018, Kaabil Finance provides easy loans for micro-entrepreneurs, empowering them to turn big dreams into reality. With every loan, it is planting the seeds of growth and opportunity.

Menhood: Founded in 2021, Menhood is breaking grooming taboos with products made for men, by men. It is redefining personal care, one beard oil at a time!

Mom's Home : Founded in 2015, Mom’s Home crafts organic, chemical-free baby care products that are gentle on tiny tots and kind to the environment. Because every baby deserves the best!

MyEra | Plugin suite for commerce : Launched in 2019, MyEra is a lifestyle brand redefining wellness. From skincare to supplements, it believes self-care should be as natural as it is effective!

Namdev Finvest Private Limited : Established in 1994, Namdev Finvest has been a lifeline for MSMEs in Rajasthan. With a deep understanding of local needs, it offers financial services tailored to help small businesses thrive.

O'hi: Founded in 2019 by Saurabh Gupta and Mukesh Agrawal, O'hi’s healthy, high-protein snacks are perfect for a quick pick-me-up! With a focus on tasty nutrition, it is keeping fitness lovers fueled on-the-go!

Quick Smart Wash Private Limited : Quick Smart Wash, launched in 2017, brings the car wash to you—no water required! Its eco-friendly, waterless cleaning service is perfect for car enthusiasts and Mother Earth alike!

Rays Power Experts: Founded in 2011 by Ketan Mehta, Rays Power Experts is leading the charge in India’s solar revolution. It aims to light up the country—one solar farm at a time!

Rays Power Infra Limited :?Since 2011, Rays Power Infra has been crafting large-scale solar projects that shape the future of energy. With expertise in EPC, it is making renewable energy a powerful reality.

Square Insurance : Founded in 2017 by Rahul Jain, Square Insurance is simplifying insurance. With tech-driven solutions, the company is ensuring that even the most remote customers are covered!

Verdant Impact : Verdant Impact, founded in 2019, is not just an investor—it’s a team of eco-warriors! Backing startups that aim to save the planet, it is planting the seeds for a greener tomorrow.

WiJungle : Founded by Karmesh and Praveen Gupta in 2014, WiJungle is the ultimate guardian for your digital fortress. Its unified cybersecurity solutions are trusted worldwide to keep hackers at bay!

Wooden Street : Born in 2015 by Lokendra Ranawat, Virendra Ranawat, and Dinesh Pratap Singh, Wooden Street is where custom meets comfort. Crafting unique, made-to-order furniture, it turns your Pinterest dreams into reality!

WriteSome : WriteSome, founded in 2020 by Bikash Joshi, is like a café for writers—minus the coffee! The app connects budding poets and authors globally, turning the art of writing into a social experience.

Pink City, Red-hot startups: Jaipur’s New Era

Jaipur’s startup scene is a mix of tradition and innovation, offering a low-cost, high-opportunity environment for entrepreneurs. With its unique blend of culture, creativity, and government support, the Pink City is turning into a serious contender in India’s startup race—proof that you don’t need to be in a metro to make a big impact.

Writings: Ryan Frantz , Reeta Jose

Editing: Teja Lele