Jaguar SVO Project 9
Perhaps you’ve already heard of the Concorso D’Eleganza Villa D’Este – every year, since 1929, the Villa D’este on the shores of lake Como, Italy, is host to the worlds most elegant historic cars. The rich & famous often witness new car launches there as well. So no shortage of past & present automotive beauty!
But what about the future? That is where the Michelin design challenge comes in - this year, the topic is the Concourse D’Elegance 2050. In this virtual future event, visitors can marvel at cars from 2025 that have by then already become classics. It’s a challenge for designers, companies & institutes to show off their vision on future elegance.
Ivo Mukkulainen, for his final bachelor project Vehicle Design at the Lahti Institute of Design, chose to envision the future for Jaguar - one of the most legendary brands in racing history:
“ I want to show how driving passion can continue in the future (considering future technology and standards) with intentions to drive on the race track and not be scared of the consequences”
So while most other cars may drive autonomous in 2050, this one is meant to be driven for real. The result is a sleek racer that combines typical Jaguar proportions with future technology.
Sadly though, it happens all too often that a stunning concept car like this is toned down to match safety standards, production requirements and emission regulations. So it is ever more crucial to get insight in these topics early on in the process and cope with it before the car loses Its magic! But how, if little details on the technical side are available, let alone a 3D model for computer simulations?
To demonstrate how things can be sped up in terms of aerodynamics, the Lahti Institute cooperated with AirShaper: they took a 3D scan of the clay model of the car and fed it directly into the AirShaper platform without a single modification to the 3D model. Days later, Ivo was looking at an aerodynamic analysis of his baby – instantly able to spot areas for improvement regarding for instance air resistance and thus energy consumption.
So instead of having to witness elegance being sacrificed for functionality later on, and lose time in the process, Ivo can now flip things: find the balance between aerodynamics, beauty and technology early on in the process when there is still enough room to do so!
To learn more about the Lahti Vehicle Design course, please visit their website:
For more information on AirShaper, please visit our website: