Is Jaguar rebranding bad or what?
After all the critics let's se if new identity will resonate or fall flat.
Hi friends,
In the past few days, I’ve been flooded with messages about the social media backlash over?Jaguar’s new identity ( Antonio Stasolla , in particular,?has gifted me gems like this one). If you were to ask for my opinion, I’m still on the fence about whether I like it or not, but one thing’s clear: it’s a bold move. And, as with any big shift like this, only time will tell if it’s a winning strategy.
This week also brings us more Christmas ads, including two of the funniest ones I’ve seen so far:?Heineken?recreates?Home Alone?at the pub, and?Orange?delivers a musical about the classic parents-versus-teens dilemma of wanting a smartphone for Christmas, set to the tune of?Carol of the Bells?(another iconic scene from?Home Alone).
Last but not least, Haaland is the new face of?Beats by Dre?in a witty commercial (not quite?the masterpiece of Beats and LeBron’s spot, but still great).
Have a good read.
DESIGN
Jaguar's New Look: Is the Backlash justified or Over the Top
Jaguar has unveiled a perplexing rebranding strategy that strays from its traditional luxury aesthetic. The new identity, driven by the 'Copy Nothing' ethos, features a playful wordmark with rounded letterforms and a vibrant color palette reminiscent of 2010s fashion trends. Accompanied by unconventional lifestyle imagery and abstract slogans like "delete ordinary," the brand's fresh direction has sparked mixed reactions. The reimagined logo now flipped and integrated with stripes, aims to convey 'exuberant modernism,' though its connection to classic design principles appears tenuous. As Jaguar prepares for a design reveal during?Miami Art Week, questions linger about how this bold new identity will translate into their vehicles. Jaguar's approach appears to diverge from traditional branding strategies, prompting discussions about the future of automotive marketing. With a concept car reveal set for December 2, the industry watches closely to see if this new identity will resonate or fall flat.
ADVERTISING
Cheers to Connection: Stonegate and Heineken's festive 'Pub Alone' Campaign
Stonegate Group the UK's largest pub company, has partnered with Heineken UK to launch the heartwarming 'Pub Alone' campaign this festive season. Centered around their?MiXR app, which connects users to nearby Stonegate venues, the campaign, created by?Pitch, aims to combat loneliness during Christmas by fostering connections in a welcoming pub environment. The campaign will feature digital ads, an interactive MiXR Advent Calendar, and a ￡75,000 donation to the Marmalade Trust , a charity dedicated to addressing loneliness.
FEATURED
A bunch of news from my network
-?24ORE Business School launches "Black Friday, Bright Future" with rude ?[source Nicolò Carrassi linkedIn]?
-?The Editor's Letter by the Director for L'OFFICIEL Italia Fall 2024?[source Giampietro Baudo linkedIn]
-?Brunello Cucinelli’s holiday campaign by SMUGGLER has that Wes Anderson vibe?[source Antonio Stasolla linkedIn]
-?Tanqueray No. TEN x Alessi: Celebrating the Collaboration of Dreams?[source Alessia Palmieri linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an?Ad
Let's jump in something out of the bubble:
Smart purchase:?45+ Early deals for Amazon’s Black Friday sale by Wirecutter
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JOB POSTING
The wrong place to find the right job
-?xFarm Technologies is currently seeking a product marketer, a CRM manager, and a social media manager?[through Alexandra FRECHE ]
-??The Archiproducts Milano team is growing: apply for the Event and Partnership Manager position?[through? Luciana Maiorano ]
MARKETING
Mktg picks not to miss
ADVERTISING
Orange unveils SaferPhone: the perfect Christmas Gift for tech-savvy Teens
This Christmas,?Orange?is bridging the gap between parents and teenagers with its new SaferPhone solution, designed to make smartphone use safer for young users. In collaboration with the Association e-Enfance / 3018 , Orange aims to combat cyberbullying and promote healthy digital habits through a "Commitment pact" that encourages responsible smartphone use. The festive campaign, produced by Publicis Conseil , features a light-hearted film highlighting the parent-teen debate over smartphone usage, set to a whimsical rendition of "Carol of the Bells."?
ADVERTISING
Erling Haaland takes on the Winter Wonderland in Beats' hilarious New Ad
In a whimsical new advertisement,?Beats?showcases Manchester City striker Erling Haaland in a captivating winter wonderland set in Norway. The ad humorously parodies Haaland's intense training routine, escalating to absurdity as he casually walks across hot coals, much to the indifference of onlookers. Created by Uncommon Creative Studio , the spot features various Beats products, including Beats Fit Pro, Beats Solo 4, and the Beats Pill. Still, it emphasizes the stunning Norwegian landscapes and Haaland's outrageous antics.
Thank you so much for reading this far—I truly appreciate it. Last week’s most-clicked links are these two (tied for first place)?
My name is Domenico Loperfido.
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