Jaguar Land Rover opens in-store retail concept in London at Westfield.

Jaguar Land Rover has teamed up with Rockar to create a new in-store concept, complete with a digital showroom in London Westfield’s Stratford City.

Designed by London-based creative agency Dalziel & Pow who have developed a new concept to retail design that will aid Jaguar Land Rover’s luxury positioning.

The principle of the store design is to create a different customer experience to traditional dealerships. Inspired by the surrounding fashion brands, Jaguar has invested with a greater focus towards consumer engagement, implementing digital screens that offer 24/7 retail theatre, dynamic store window displays and playful content to attract attention.