Jaco de Wet of CloudSmiths to Speak on AI's Role in Enhancing UX Accessibility at Upcoming Tech Conference

We are excited to announce that Jaco de Wet , Lead Experience Designer at CloudSmiths and a seasoned UX professional with over a decade of experience enhancing user interaction through innovative design, will speak at NightJarr's "The latest in AI website personalisation" webinar on the 7th of May at 10 am (register here ). His session will focus on the transformative impact of Generative AI in User Experience (UX) design, particularly in enhancing website personalisation and accessibility.

Jaco's extensive background includes pioneering work on major projects such as the Private Property website and the mobile applications for Nedbank and Standard Bank, where he integrated advanced usability principles to streamline user interactions. As a Certified Usability Analyst, his insights into the evolving role of AI in design are both profound and practical.

The Role of AI in UX Design

At the conference, Jaco will delve into how Generative AI is currently shaping UX design by learning from user behaviour to create more personalised and engaging digital experiences. This AI-driven personalisation is not just about aesthetics; it's about making intuitive user interfaces that adapt to individual needs and preferences, enhancing the overall user experience.

Enhancing Accessibility through AI

Building on insights from Jakob Nielsen's work on accessibility, Jaco will explore how AI technologies make digital platforms more accessible to people with visual and cognitive disabilities. AI's ability to interpret and understand user needs—often in real-time—allows for creating more accessible and inclusive digital environments. For instance, AI can automatically adjust text size, contrast, and layout to accommodate users' unique accessibility needs without human intervention.

Segmentation and Reach

Another significant aspect of Jaco's talk will be the discussion on AI-driven segmentation. With AI, audiences can be segmented more effectively based on their behaviour and preferences, allowing for incredibly targeted and relevant user experiences. This segmentation improves user engagement and broadens the reach, allowing companies to connect with demographics they have yet to effectively reach before.

AI: Embedded in Daily Interactions

A key part of Jaco's presentation will be to illuminate how AI is already embedded in many digital products and services we use daily without our conscious awareness. From chatbots that learn from our queries to sophisticated algorithms that predict what products we might like, AI subtly yet significantly enhances our interactions in the digital space.

Looking Ahead

By showcasing real-world applications and the potential future directions of UX design influenced by AI, Jaco aims to comprehensively understand this field's current landscape and its vast possibilities. Whether you're a seasoned tech professional or just curious about the future of digital interfaces, Jaco's insights will provide valuable perspectives on AI's practical and transformative uses in UX design.

Join us at NightJarr's "The latest in AI website personalisation" Webinar on the 7th of May at 10 am (register here ) to hear Jaco and other thought leaders discuss the cutting edge of technology and design. This is a fantastic opportunity to learn how innovative uses of AI make technology more accessible and user-friendly for everyone.