JACK&JONES EXPANDS THEIR BRAND PORTFOLIO ONCE AGAIN

JACK&JONES adds JJ REBEL, a new label, to their portfolio and thereby expands their brand family. With the addition of JJ REBEL, JACK&JONES adds one more business concept to the portfolio. Each business concept is born to cater for different segments in the menswear market.

JJ REBEL is no exception. JJ REBEL is an entry-price-brand and with this, JACK & JONES ventures into a whole new segment and will thereby cater for new customers. But even though the products in the JJ REBEL collections are kept at a lower price-point, the quality still lives up to the standards of JACK & JONES.

“We have high standards for our qualities in JACK & JONES. JJ REBEL is no exception. We are able to create these entry-price collections because of a determined and focused product-strategy, not because we compromise on quality.” Says Dennis Birk J?rgensen, International Sales Director at JACK & JONES.

JJ REBEL has a narrow collection structure and to start with, the brand launches 4 yearly collections with 80-100 styles pr. collection. The collections are created based on product knowledge and many years of industry know-how - meaning that JJ REBEL offers products that have proven successful in the market.

Despite a narrow collection structure, JJ REBEL offers products across every category and are also able to offer a broad variety in the NOOS program.

“ Because of our know-how within the industry and because we have very trusted collaborations with our manufactures, JJ REBEL offers a broad variety of styles and color options in the NOOS program. Every category is covered, and we look very much forward to present the first JJ REBEL collection to interested customers.” Says Stephan Zoega Hegaard, International Sales Manager at JJ REBEL.

It’s called JJ REBEL because of its rebellious tone-of-voice underlining the brands loud and competitive price strategy. The JJ REBEL team is set, and the first JJ REBEL collection will be presented to new customers across all markets from December 2023. The collection will be ready to be sold in stores in autumn 2024.

Facts: JACK&JONES is with its 900 retail stores, more than 6000 wholesale customers and online shop the largest brand within BESTSELLER. JACK & JONES has since 1990 brought jeans wear collections to the consumers and over the past years the brand has launched several business concepts including JACK&JONES ADDITIONALS, JACK&JONES PREMIUM, JACK&JONES JUNIOR, JACK&JONES PLUS SIZE, R.D.D. and PRODUKT.