Jack & Jones deploys LiveCrew in the Netherlands

We're proud to announce the deployment of LiveCrew at JACK & JONES , one of Europe's leading ready-to-wear brands. This partnership marks a key step in our mission to provide sales teams with the tools to better understand and serve their customers. As fashion brands face increased competition and changing consumer expectations, it is more crucial than ever to understand why 80% of visitors don't buy in order to eliminate friction points such as stock issues, product feedback and pricing problems.

LiveCrew to be piloted at Leroy Merlin

LiveCrew is about to be tested at 乐华梅兰 , the leading home improvement retailer. With customers becoming more and more demanding, particularly when it comes to personalised advice and product availability, Leroy Merlin is a perfect example of the need for retailers to monitor the evolution of in-store traffic and maximise their conversion rates. These indicators are not just figures: they are concrete levers for better understanding consumer expectations and responding to them effectively.

LiveCrew figures from the month of January

• 32% of visitors came for the first time (importance of recruiting to compensate for loyal customers who stop coming back)
• 23% came for a gift
• 19% visited the e-commerce site before coming to the shop

Reasons for not buying:

• 51% missing products
• 30% product functionalities
• 19% price and promotions

Use case : Follow drive-to-store campaigns

One of our customers has launched a major Instagram campaign targeting women aged 25-35. Using LiveCrew , he can track whether these profiles come into the stores and then manage to follow the conversion rate of this group versus the others. When conversion is poor, LiveCrew also tells him why and what to do about it. He was able to discover that the campaign was succeeding in attracting the target group to the shop, but that they were converting 28% less than other visitors. Not only that, but LiveCrew was able to conclude that this was not because of promotional pressure from e-tailers, contrary to initial opinion, but because the products on offer did not appeal to this group (and why).

Use case: analysing verbatims from salespeople

One of our customers leverages the strong interaction between a visitor and a salesperson to collect qualitative feedback through LiveCrew . We collected nearly 25k sales advisor's verbatims (in text or voice) over a six-month period. They told us what customers said, and in particular why they didn't buy. Using those rich qualitative feedbacks, our AI was able to identify the 80 most frequently discussed themes, from quality to the strong request for second-hand products, to new ideas for product categories. The AI then summarised these themes, identifying the profiles of the customers who mentioned them and what their needs were in relation to them. The result: ‘gold’, according to their product manager, who's now using the insights to develop new collections and adapt store assortments.

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