J. Cole, Meme Coins, Lupe Fiasco, AI, Advertising, XR. Click Now For Your Weekly Cultural Intel Brief!
Lauren deLisa Coleman
Future Media Innovationist / Amazon “Best” Author / Tech Writer/ AI, Web3 Content Strategist / Pop Culture & Tech Entrepreneur/ Global Keynote Speaker
Happy Tuesday! Hope your week is off to a good start. As always, here is a quick look at a few things I'm tracking at the intersection of power, deals, trends in emerging tech (AI, 5/6G, Web3, 3D/XR/Spatial Computing) and media/entertainment through a pop culture/hip hop lens. This is fuel for your insights and strategy to better reach GenZ and Millennials.
1) Okay, so let's start with a quick catch-up! ICYMI...
2) So now you're caught up a bit. Onto the newness I've found for ya. So... who out here remembers Trace magazine from back in the day? Looks like they are back on the scene and have done with hip hop power brand NYC's Hot 97. Intriguing. Apparently it's going to be some type of content partnership, but there don't seem to many specifics on it yet and, sadly, no hint of XR content or anything else along the emerging tech lines. Missed opportunity or too early to tell? I'll be tracking it and keep you posted. The takeaway here is that things are moving way too fast to be out here creating partnerships that do not have a deep and thorough strategy around innovation, otherwise, you'll be left in the dust. As you think more about how to master this for 2025 and beyond, read the full story right here.
*** Quick Note: if you are someone who wants to learn more about this powerful space of youth culture and how you can use it to better connect with Gen Z and Millennials and/or become part of the cultural narrative, connect with celebrated recording artists/notables in the space, and/or creates brand strategy, DM me to discuss further.
My team and I provide strategy and consulting for demystifying relevant emerging tech, defining the cultural opportunity, and defining a roadmap for the new era. We also provide talent access, content development, live event production, concept marketing ideas, proofreading/copywriting!
Learn about my Innovation Strategy & Creative Studio right here.
Not ready for a full strategy but definitely looking for insights to better plan for 2024 and beyond? Book me to speak. From Keynotes to corporate leadership workshops, I provide competitive advantage through powerful insights, cultural intelligence, and emerging tech Then click now! *** I mix it up between an interview with an industry figure and analysis of the latest deals and news to help you make sense of the opportunities. Think of it as an extension of your weekly brief here. Season 7, Episode 6 looks at a killer way in which an innovative creative director used a mix of AI and brands through a hip hop lens to drive a particular event! If you are looking for inspo, don't miss this episode! Click now to get the scoop. Apple or Spotify. Please rate and follow!
3) Finally, hold up! How did I miss this?!!! So, Lupe Fiasco and Google entered into a little collabo that I reported on way back, and still have yet to see it truly blossom. However, let's not count Lupe out in the AI realm. However, two months ago he announced that he was getting behind an AI-powered radio station dedicated solely to his music. This is reportedly going to roll out sometime during this year. How'd he do it? By collaborating with MIT!!! Your takeaway? I have two for you. If you collaborate with recording artists, build out a full strategy on how to work with them over time and organically, otherwise it's a waste. Second, don't sleep on how academic institutions can be a hidden power source. Read the full story here. Everything is happening at the speed of light when it comes to emerging tech x culture. Make sure you are not on the outside looking in!
Okay, that's it for me. Have a great rest of the week! See ya next Tuesday!!