Ivy, what makes you better than the many Newswires out there?

This is perhaps the most asked question I receive when chatting with new clients on our distribution services, along with queries on our editorial process, should they have tried a similar service before.

I am passionate about the PR Industry, my role and how I can support clients (hope my clients would nod in agreement, haha!). When my clients say “YES” to working with PR Newswire/me, I view this affirmation as a mission to deliver and amplify their news, vital to the company brand’s reputation and supporting their business objectives. I will auto pilot into a collaborative mode, not only consulting on target audience, but communicating feedback, to ensure their content is presented in the optimum format.

At PR Newswire, news distribution is more than simply pushing a button or two to scatter the news to as many media and journalists as possible. There is a great deal that goes on behind the scenes, to ensure our processes uphold our credibility and reputation as a trusted source to the media and consumer, and to amplify our clients’ content to generate meaningful results.

So, if you see any news article that starts with a dateline city like below (the city may differ), it is distributed by us:

SINGAPORE, June. 18, 2022 /PRNewswire/ --

Okay, here comes the 5 key points I put together to address my headline. A little lengthy, but worth a read before you decide your next press release distribution. ?

1.??????PR Newswire’s Brand

We have built our brand for the past 68 years to be recognized regionally and globally as the market leader in news distribution services to both the media and companies across multiple industries.

We support companies of all sizes and verticals with their requirements. We have a dedicated platform for journalists to subscribe to their preferred newsbeat, so they may receive timely news from us.

Clients may remember our conversations, it is crucial to work with a credible newswire partner, as once a company’s news is distributed, there is no recall function. Having the support of our editorial team, provides that extra layer of security which ensures clients' news and announcements are distributed in good order.

In the current media landscape, the Internet is populated with fake news. I find myself as a reader, wondering if this piece of news is legit? The next thing I know, I am googling to try and check the authenticity of the article. Imagine then, being a journalist facing high daily volume of press releases from various sources and how a credible sender source would help in such situations.

2.??????PR Newswire’s Resources

We have extensive resources and offices all around the world to support clients in that country/region i.e. 15 offices across APAC, 42 offices Worldwide. We have local media relations team in each office dedicated to build and maintain our proprietary media network (journalists and syndicated content partners), our media networks are updated and growing daily! (Press Release: PR Newswire Kickstarts 2022 with a Stronger News Distribution Network)

3.??????PR Newswire’s Editorial Process

This is often overlooked. However, it is important to be aware that whilst we aim to distribute your press release as soon as possible, we also understand the potential negative consequences to a company, should the incorrect information get disseminated to the media. Remember, there is no recall function once distributed! This is one of the reasons, journalists depend on and trust our newswire service.

We have a great team of dedicated editors to support this process, average turnaround time is 2-4 hours (English only, releases depending on traffic volume) to format your press release before it crosses the wire. Below is why we need these few hours.

• Ensuring Dateline city and media contact are duly added, these are the basics, but we do not stop there.
• Our editorial processing includes reviewing the content on grammar, spelling and hyperlinks so that when journalists receive your press release, it is in a good-to-go format.
• Content is also reviewed for copy acceptability of our client’s target distribution country/regions, any issues will be highlighted to the client accordingly. This is particularly useful as we face rapidly changing regulations on media coverage across various regions, i.e., crypto-related news is not accepted in some countries, but blockchain-related news is accepted (I learn new things everyday! ??). This protects our clients from potentially embarrassing situations and ultimately their brand.
• Content is also reviewed to ensure we tag and theme relevant keywords for the media points and journalists to receive your press release. This way your press release is amplified further than your chosen main trade categories. We avoid spamming journalists and the media with irrelevant news, for instance: Your automotive press release will only be sent to journalists who covers or is interested in receiving automotive news, as your press release will most likely be deleted/disregarded if you send to a journalist who covers semiconductor newsbeat.?
• Our editorial team, depending on the content, may make recommendations to clients to add on optional distribution items which may amplify the releases audience engagement and organic pickup. ?

Newswire distribution services are usually sent to broader trade categories such as Business, Technology etc for mass amplification. If you are looking for niche market outreach, might be worth considering our Cision Comms Suite - Media Database instead to media pitch and engage the journalists directly.

4.??????PR Newswire’s Newswire Account & Portal (Security Enhanced)

Due to enhanced security reasons, we only accept press release submissions via our newswire portal linked directly to client’s account. Gone are the days of email submissions as we strive to move forward with technology, shorten the back-and-forth emails and potential errors.

When setting up a newswire account with PR Newswire, we will require the submission of your Business Registration Document for verification. This one-time verification is our due diligence to ensure the content distributed are submitted and approved from a verified account.

During registration, clients could add their company’s authorised senders during the setup. Each sender will have their own secured login access to the newswire account.

Authorised senders will be able to submit and approve the formatted press releases and we will only take instructions from authorised senders. We will only distribute the press release upon receiving client’s approval to proceed.

Submission of press releases via the portal takes 4 simple steps, to input all necessary information for our editors to start the processing. I am here to help if you need guidance to submit, otherwise I have a ready tutorial for your reference! ??

5.??????PR Newswire’s Syndicated Network

When we distribute your press release to the media outlets via our multiple channels (National News Agencies, proprietary media network for traditional, trade and online media), we complement the efforts by getting your press release syndicated to our regional content partners websites, such as Yahoo! Finance, AsiaOne and Saigon Times etc. Syndicated pickups help to increase your online visibility of your press releases, to amplify your news across the region.

Syndicated pickups (links are reflected in your post Distribution Report, accessible via portal):

Your press release gets reposted on our content partners websites as per how you distributed it, layout may differ dependent on the content partners’ website. Often, even if you distribute to Singapore only, you will get regional websites syndicating your news, as they syndicate Asia news and Singapore falls under Asia. This helps with our client’s online visibility and contributes to better SEO.

One point to emphasize, we ensure that client’s press releases are securely syndicated via widget or RSS feed to our content partners’ websites, to prevent any edits to the content.

Usually for syndicated pickups, you will see *SINGAPORE, June. 18, 2022 /PRNewswire/ --, which will be reflected in your post distribution report.

*Dateline city may differ based on your location of your news.

Earned Media pickups:

This is when journalists upon receiving the press release, write an article on their media outlet in their own words and perspective. ?As with a syndicated post, there will be no PRNewswire source attributed. The article is accredited to a journalist and media outlet.

Example:

Distributed Release:

PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region

Syndicated Pickup:

https://finance.yahoo.com/news/pr-newswires-apac-media-landscape-020000692.html

Earned Media Pickup:

https://www.clickinsights.asia/post/apac-media-landscape-2022-report-an-overview-of-the-top-industry-trends-development

Hope this article is useful when you are reviewing your options, please feel free to reach me at [email protected] if you have any questions!