I've started a LinkedIn Newsletter & all the results I've got so far

In this guide, I'll share the results I've got so far of running a LinkedIn newsletter.

LinkedIn has recently launched Newsletters . A week ago I’ve created my own newsletter there about SaaS Growth Hacks:

and during the first 3 days I got almost 1500 subscribers:

You may think, it’s a good metric, but I’ve analysed it’s performance and went even beyond standard LinkedIn analytics to figure out.

“LinkedIn Newsletter Worth It?”

Answer is: yes.

But, “not exactly”. I’ll explain all the results I got in details.

Results (so far)

Context: I’ve published only 1 article and here are the results I’ve got so far:

? 1500+ subscribers

Almost everyone subscribed the same day I’ve published the article.

? Relevant audience

The majority of subscribers are relevant (considering title, location & size of the company).

? 111 unique views

Even though, there were 1500+ people who subscribed, only 7.3% of people actually read the article.

? 5.6% from Impression to Article view

The conversion rate from impression to the actual reader is really low.

From the first sight, LinkedIn Newsletter is NOT a great channel for lead generation & your content distribution.

I thought the same, but I went further with my analysis.

(I’ll share it below, my analysis with GPT ??)

How to create a LinkedIn Newsletter

Let’s do a small step back and figure out how to create a LinkedIn Newsletter:

1. Go to your LinkedIn profile and turn on “Creator mode”

2. Go to your main feed and click on “Write article”

3. Choose your Profile

4. Click on “More” & Choose “Create Newsletter”

5. Add description, logo, etc…

Boom! it’s done!

Now when you write an article, you can publish it as a part of a newsletter:

Scrape LinkedIn Newsletter Subscribers

The LinkedIn Newsletter analytics is limited. Everything I showed above was taken from LinkedIn directly, but I wanted to know more info about my audience.

So what I did is - I’ve scraped all LinkedIn Newsletter subscribed & analysed this audience.

Here is what I did in details:

1. Opened all my Newsletter subscribers:

2. Scrolled to the bottom of this list (yes I’ve scrolled around 40 times) and used Data Miner to scrape everyone

3. Choose Column & Easy Column Finder

4. Choose the needed info:

Such as:

1. Name
2. Title
3. LinkedIn url

5. Scrape all the list of contacts & download it as a CSV:

6. Now you have the list of all your newsletter subscribers:

Analyse LinkedIn Newsletter Audience with GPT

Now with this list, you can dive deeper with analytics to understand your audience better:

For example, I’ve started with analysing what % of my current audience (1st degree connections) subscribed to the newsletter!

Results shocked me:

29.9% of people who subscribed to my LinkedIn newsletter actually are NOT my 1st degree connections!

That means they saw my Newsletter somewhere on LinkedIn & subscribed.

Second thing I’ve tried to analyse is who exactly (in terms of titles) subscribed to my newsletter!

41.3% of the audience is my target audience!

(yes, it’s a rough analysis, but still already much better than LinkedIn’s analytics)

So what I’ve decided to do - download the list of all people who match with my ICP.

LinkedIn Newsletter Growth Hack

Now, since I have the list of people who actually subscribed to my newsletter, I’ve decided to find their emails, and try to reach out to them so they can subscribe to my email newsletter.

I’ve used Apollo to find their actual emails:

If you like my content, subscribe to the newsletter:

https://gpthacks.beehiiv.com/

Thanks!