I've gone to the dark side...
Wednesday 8/7/19...
I'm starting to feel like I'm getting on track here. I launched my LinkedIn outreach yesterday and already booked a call for this morning! I'm using a tool called Linked Helper to automate the process and LinkedIn Sales Navigator to find people I want to connect with.
There's a lot of strategy and testing involved here because it's a lot easier to craft a message for one person that gets them to accept than it is for 100. It makes it harder to personalize and most people can spot a message that's been blasted.
I've never been one for selling - that's where I started my career and have obviously built some mental roadblocks since then. But I've started to let go of that and went all in on yesterday's efforts.
I started building out filters in Sales Navigator - narrowing the search results to find a group of people with similar attributes or interests. Then, when I tried to create a message that resonates with these people, I realized my mistake. So I did it again, this time starting with the message, then filtering to a group of people that best match it. But as I was doing so, I was of course procrastinating by scrolling through LinkedIn feed.
I stopped at a video I recognized - a guy by the name of James Thornburg who films himself cold calling prospects. His script is super simple and cust through all the BS to get straight to the point. No one likes being cold-called and I thought how much I'd appreciate his approach if I were the one to pick up his call. So I borrowed his technique.
I had already built out my first list, so why let it go to waste? Here's what I sent:
"Hi {firstname} - cold pitches suck (sorry) but what if I cound get you 50+ high quality leads in the next 2 months?"
I sent out 60 requests and only got 4 people to add me to their network. That's a super low conversion, BUT I got 2 messages back and someone wants to chat today. I know, I know! I've gone to the dark side, but that's worth at least another day of testing, right?
< Last Post - TODAY - Next Post >
This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.
- Check out my first post for more: This is for you (but mostly for me)
- Subscribe for a weekly recap and other awesome content!
Thanks for reading!
- DM