I've done the hardest bit...
Very early stage.... but it exists!!

I've done the hardest bit...

I mentioned FounderON ADVANTAGE in my last couple of newsletters.

It's something new that I'm launching in January as a way of tying together the content, courses and mentoring that I'm already doing, and making it accessible to more people, for a fraction of the cost.

The good news is that the bit I'm worst at is almost done. The tech bit. Like, actually making the thing work. I can confirm, as you can see from the above screenshot, that FounderON ADVANTAGE now exists. It just needs a lot of non-tech work to get it ready for you guys.

One of the first tasks I need to do now is to try and turn all of the wonderful features and benefits of ADVANTAGE into a simple, clear landing page. So that people can quickly decide if it's valuable to them or not.

And this week I started getting it down onto good old A4 paper. Lots of sheets of A4 paper. Certainly not the simple, clear landing page I need. And now my job is to delete as much of it as possible and then get it live to share with the (Linkedin) world next month.


Let me practice here maybe...


FounderON ADVANTAGE is an invite-only platform for founders to ask, learn and share.

That's the really simple elevator pitch.


  • Founders will be able to get answers to their questions on bookkeeping, HR and contract law.
  • They'll be able to ask for advice from former founders that have been there and done it.
  • They'll have access to over 50 pre-recorded courses covering all sorts of business strategies from sales to finance. Regularly updated of course.
  • They'll have access to exclusive daily content from the best B2B creators (not the ones with most followers!).
  • They'll be able to compare notes will other founders, without dilution from people trying to sell to them all the time.
  • In fact, selling is banned!


Any founder, no matter how early in their journey, will be able to access the support of their peers, business mentos and accounting, HR and legal professionals for far less than the cost of a daily coffee.

That's the goal.

And now that the tech bit is done, I can start with the fun bits.

I'll keep you in the loop with development, and hopefully that landing page will be ready soon!

Great job on FounderON ADVANTAGE! Getting the technical part sorted is a big win. Excited to see your elevator pitch in the newsletter! Chris Mole

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Sounds like you've tackled the tough part, nice. What's your elevator pitch all about? Chris Mole

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