iU Month in Review: August

August was an action-packed month full of successful conclusions and new beginnings! Ideas United worked with Everytown for Gun Safety to produce their annual conference,? Gun Sense University 2023; brought back Tee Up ATL 2023, the official kick off? charity concert for the TOUR Championship at the Tabernacle; completed a video series for Brandeis University’s 75th anniversary campaign; and wrapped up the latest micro-campaign for UC Health.

Everytown Gun Sense University 2023

Partner: Everytown

Ideas United worked with Everytown for Gun Safety to bring Gun Sense University (GSU) 2023, their annual conference back to in-person. The event, held in Chicago, August 10-13,? brought volunteers, staff, survivors, and gun sense advocates together to engage in training, information sharing, networking, and celebrating. Leading up to GSU, iU created and managed the participant registration experience through our iU Commons platform and were also on-site to provide support. Our partners at Everytown loved our flexibility and ability to think up ideas and solve problems.?

A few highlights of #GSU2023:

• 1200 conference attendees
• Additional 400 guests attended the event held with Vice President of the United States,? Kamala Harris
• Nearly 100 case studies and trainings offered
• 1800 hygiene kits packed for the Chicago community
• A bill signing by the Governor of Illinois

Tee Up ATL 2023 - The Official Kick Off Celebration for the TOUR Championship

Partner: Southern Company

Last week Ideas United? was able to deliver a great team effort in bringing? Tee Up ATL 2023, an annual charity concert and celebration, back to the ATL community! The event was made possible thanks to Southern Company, The Coca-Cola Company, Accenture, and additional community partners.

The evening featured musical performances by Georgia-raised hip-hop legends Jeezy and DJ Drama, while DJ Misses kept the packed venue pumping. Two-time Emmy Award-winning personality and nationally syndicated radio host for Urban One, Ryan Cameron served as emcee for the evening.

The community celebration honored the PGA TOUR's top 30 players and included appearances by Max Homa and Collin Morikawa.

In addition to the music, guests participated in interactive experiences including “Putt for a Cause” glow-in-the-dark putting green challenge, 180° Photo Booth with FedExCup, Payne Stewart Award, and Charlie Sifford Award “Champions Trophy Wall” Nonprofit Celebration.

Proceeds from the evening benefited the East Lake Foundation, First Tee Metro Atlanta, Purpose Built Schools Atlanta, Grove Park Foundation, and Focused Community Strategies.

Brandeis University 75th Anniversary

Partner: Brandeis University

iU is about to launch an anniversary campaign with Brandeis University’s Institutional Advancement Communications department. The anniversary year will kick off in October 2023 and will be a combination of Family Weekend, Homecoming, and an Alumni weekend on campus. Throughout the year there will be regional events and the celebration will culminate at commencement in spring 2024. The university asked iU for video content that emphasizes storytelling, including an oral history, major donor appeal, founding story, and more. Roll Deis Roll!

UC Health Video Campaign

Partner: University of Cincinnati Health

We are really proud of our recent creative partnership work with UC Health. This latest micro-campaign “Dear UC Health”, featuring their new Emergency and Trauma Center, kept storytelling at its heart, and was a great opportunity to share UC Health system’s impact to a larger audience.

iU provided a suite of creative partnership services to explore, concept, and create content that tells the story of UC Health's impact on those who need it's services most. All assets are evergreen, mobile friendly, and shareable, to maximize exposure and engagement with target constituents. The story-centric campaign leveraged three digestible, emailable vignettes; a compelling microsite home; eye-catching print collateral; and most importantly of all, a clear message of impact that served to move UC Health's donor community toward increased support.

At Ideas United, we love changing the way stories are told - especially for partners whose values and visions align with ours. We’re proud to work with Everytown for Gun Safety, Tour Championship Proud Partners, Brandeis University, and UC Health and we look forward to our future projects together!

To view more of our work please visit https://ideasunited.com/work.