Its You vs Them!

???????? ?????? ?????????????????????????? ?????????? ?????????????? ?????????? ??????????????????????. ??

Especially in B2B.

For valid reasons too.

??don't want to call attention to other alternatives

??don't want to be seen as trashing the competition

But it is always advisable to do it in a way customers appreciate. Why?

?????????????? 40% ???? ??2?? ???????????????? ?????????????????? ?????? ???? "???? ????????????????." ??

Not for the lack of good options.

But because there are so many options, buying teams can't agree on the approach to solving the problem to narrow down a short list.

One of the key job(s) of B2B marketing/sales should be to help customers make sense of the landscape. How? ??

We can do that helping customers sort competitors by their approach to solving the problem and teaching customers the pluses and minuses of those approaches for different types of buyers.

And why YOUR approach is unique and therefore relevant to the prospect. Sometimes, you need not be focused on specific vendors, but position against the other approaches that exist in the market today - as a whole.

Eg. The rest are based on XYZ Tech that will break at 10k employees. We are based on ABC Tech and scaleable upto 100K.

The goal is to help customers understand what they can get with YOU that they cannot get with competitors. Being able to clearly articulate how you position against each of the competing approaches is going to help customers make informed choices.

And it will increase the chances that good fit customers pick YOU.

What’s your take?

What's Hot?

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What's Trending?

Arun Gopalaswami ?? on building an audience

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On the Pod

The DO NOT DOs of LinkedIn Ads with Sid Grover

LinkedIn, being a powerful professional networking platform, offers immense potential for businesses to connect with their target audience. However, navigating LinkedIn Ads without guidance can be challenging.

That's where I come in - uncovering the "DO NOT DOs" of LinkedIn Ads, helping you avoid common mistakes.

By understanding pitfalls to avoid, you'll optimize ads, reach the right audience, and achieve marketing objectives.

Siddharth, or Sid, has worked for 3 organizations across 6 different states, selling everything from laptops to mobile recharges to SaaS products. He was handling brand and growth marketing for 15 countries at his last organization before he got bitten by the entrepreneurial bug.

He now leads a team more driven than him at?Ad Momenta. You can find him talking branding, B2B marketing and growth at @sidgrover25 on Twitter and LinkedIn.

And if you are stuck with some your brand and marketing problems, say Hi @ admomenta.com :)