It`s you or the Competition!

How do you differentiate yourself from your competition?

I’m sure everybody finds the above much easier to do when face to face with a prospective client or via video call or even on the phone, but how else do you achieve it?

I would guess that you hope your website acts as your tool for this away from the above but just how good is it at achieving that?

We often speak about a website being your shop window and as a starting point it’s as good as any when considering the effectiveness of how you look compared to your competitors or peers.

While your Header/Banner, Navigation, Sidebar, Footer, and visuals all play a part without doubt the most crucial element is content. You can have cool graphics, colours, transitions of text and slick videos but what’s the message and how up to date is it?

I like many others will often click on any BLOG tab before anything else to get an idea of where the business is positioned and see within those blogs what the business could do for me. Can I recognise myself in what’s being discussed?

Looking at MSP websites on a regular basis I am always surprised at the number of dated posts. I’ve seen a last blog post date of 2017, 2018 and so on. Posts that at the time may have addressed an issue at the forefront on clients’ minds but which are now outdated. It rings alarm bells for me and I’m sure many others.

In some instances, a blank blog tab would be a better option than a message 4-5 years out of date.

What really surprises me however is that when I speak to some of these businesses, they tell me that they either employ a marketing agency to "do all that for them" or have someone in house "who looks after everything on the website"

If you are employing the services of a marketing agency or have someone on the inside representing you that hasn’t bothered looking at your shop window, are they truly giving you value for money?

Can you imagine a High Street retailer keeping Christmas Decorations up for 4 years? A mobile phone shop displaying the new Nokia 3310 or a supermarket leaving out of date stock on the shelves?

No of course not. It doesn’t matter how strong, profitable, or influential the business is they know that the key to running a business is keeping things fresh and up to date. It’s what we as consumers expect. We don’t need to see something new every day, but we expect what we see to be relevant and recent.

We know it’s difficult, we`ve been there ourselves. We have had so many plates spinning in our previous businesses that we have only been able to spin so many plates. Often, it’s the website and blogs and content that can fall by the wayside.

Our customers have found that our management of this for you in terms of content, (unique content by the way), marketing and cadence removes the above stresses and ensures that every visitor to your site sees the message you want delivered consistently and with purpose.

Your business deserves it.

Call or message me to book a 30 minute discovery call

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