It’s Not What You Think ??

The last couple of weekends, I’ve been diving into my newsletter folders.

I subscribe to loads because I love seeing what people are up to, and let’s just say… they had been piling up.

Over 350 emails sat there waiting to be read. ??

Just recently, I’d been guilty of skimming in an effort to get through them quickly but this time, I made a point of reading them properly.

Every word.

And I loved it. ??

I learned new things, spotted common themes (turns out we all slow down in Jan & Feb—hibernation is totally normal!), got some great ideas, validated my own, checked out offers, added things to my wishlist, and even grabbed some brilliant book recommendations. ??

And yes, I bought a fair few too – can’t help myself! ??

Despite what many people say about no one reading newsletters – or any content for that matter – I don’t think that’s true.

I was on a call this week with someone, and to my amazement she said:

"Oh, I love your newsletter—I read it on LinkedIn! It’s like a little ray of sunshine."???

As she read it on LinkedIn (and not on my mailing list) I had no idea that that was happening!

And that’s the thing, isn’t it?

When you’re putting content out there—whether it’s newsletters, emails or social media it can feel like you are sending it into a big black hole. ???

You think no one is reading, watching, paying attention – so what’s the point! ?? I feel like that at least once a week.?

YET at least once a week (just like this week) I get proof that just because no-one has visibly engaged with your content .... It DOESN'T MEAN they haven't read, watched and absorbed the message!! The proof is when people sign up for one of my services and say

'Oh yes I've been following you for x years'. ( Insert number of choice... – it ranges from 1 to 15!) And I have absolutely no idea who they are!!???? They have never liked, commented on anything or replied to any of my emails.

But they have silently taken it all in and stepped forward when the time is right to do so.???? So don't give up.?

Is there anyone out there???

?? You know there is.????

Reply back and let me know what you think.?

I’d love to hear from you.?

Love from Sharon x ??

Sharon Gaskin is the Founder of The Trainers Training Company, Helping Freelance Trainers Create and Grow Successful Businesses.

Interested in diving deeper or connecting with fellow freelance trainers? I'd love to have you in our community. Why not hop over to my site and join the email list?

As a welcome gift, you'll get your hands on the Freelance Starter Kit – it's packed with goodies to help you hit the ground running.

Looking forward to seeing you there! ??