It's Wednesday and....
The day the UK Advertising Standard Authority (ASA) publish their weekly rulings on recent complaints they have received about adverts.
And this week's rulings report that the following 14 advertisers have been formally investigated. 13 of the complaints were upheld and the advertisers told that their ads must not appear again in their current form. Just look at the spectrum of issues and the wide range of media channels.
Upheld?|?Social media (paid ad)?|?11 December 2024
Four paid-for Facebook ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants and didn’t make the nature of their business clear.
Upheld?|?Social media (own site)?|?11 December 2024
An Instagram ad was socially irresponsible and caused undue distress.
Upheld?|?Social media (paid ad)?|?11 December 2024
A paid-for Facebook ad made misleading and unsubstantiated savings claims.
Upheld?|?Social media (own site)?|?11 December 2024
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
Upheld?|?In-game (apps)?|?11 December 2024
An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
Upheld?|?Social media (paid ad)?|?11 December 2024
Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicinal claims for an unlicenced product. ?
Not upheld?|?Radio?|?11 December 2024
A radio ad for Betfair wasn’t inappropriately scheduled.
Upheld?|?Social media (paid ad)?|?11 December 2024
A paid-for Meta ad offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the Scottish Government, falsely implied that they were acting for purposes outside their trade and didn’t make their commercial intent clear.
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Upheld?|?Social media (own site)?|?11 December 2024
A video on the get_0ut_0f_debt TikTok account was irresponsible and caused serious offense and unjustified distress.
Upheld?|?Social media (paid ad)?|?11 December 2024
Two paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
Upheld?|?In-game advertising?|?11 December 2024
An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.
Upheld?|?Social media (paid ad)?|?11 December 2024
Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
Upheld?|?Social media (paid ad)?|?11 December 2024
Four paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants for a free boiler, and didn’t make the nature of their business clear.
Upheld?|?Website (own site)?|?11 December 2024
A cashback promotion on the Samsung website caused unnecessary disappointment and wasn’t administered fairly.
It's Wednesday 11th December 2024 but I often showcase on my training courses, via Power Point slides, dodgy adverts that have appeared since 1954! Happy to send samples with a quiz I use.
1954?
2024?
Why does it keep happening?
?