It's Us vs Them

It's Us vs Them

Not sure if you've noticed but the world seems to have become more tribal.

Of course there's always been tribes.

It's just that they are now louder and more visible. Especially on Twitter and certain news channels like Fox News.

As humans we are always looking for somewhere to metaphorically plug our umbilical cord in.

A tribe. Somewhere we belong. People likes us. We feel welcome. We feel at home.

It's amazing how fast tribal loyalty can turn into Us vs Them.

No alt text provided for this image

Look at the fierce debates around vaccination and all sorts of political issues.

As soon as you join a tribe you begin to identify as one of them.

You begin to see the other side as the enemy. Neither side gives an inch or will be persuaded to change their views (not impossible but very close to it).

Tribes are a wonderful opportunity to wield huge influence.

If you can create one around your business you will have a powerful asset and develop a very loyal client base.

Your tribe members will become your best marketing asset.

They will bring in people like them and keep out people not like them.

It takes a brave business to adopt Us vs Them marketing.

But for the brave it is very, very rewarding.

Feeling brave?

If so I'd love to have a conversation with you and share ideas on how can implement this powerful strategy in your business.

Just message me here or email me [email protected] with 'tribe' in the subject line. I'll reply within 24 hours to arrange a chat.

Corey Hinde

?? Local SEO - business growth using Google in your local area

2 年

Nice article William. Thank you.

Jeremy Ryan Slate

CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??

2 年

Great article shared William! ??

Collingwood Football Club has been doing it successfully for years. Courting controversy. "Side by side we'll stick together" Worth taking a lesson from their play book

要查看或添加评论,请登录

William Siebler的更多文章

  • Confusion Is Costing You Sales

    Confusion Is Costing You Sales

    You're confusing people. And confused people don't buy.

  • Marketing Formulas Are Overrated Except This One

    Marketing Formulas Are Overrated Except This One

    There's one reason why most marketing formulas suck. It's people.

    6 条评论
  • Who? What? How?

    Who? What? How?

    Most messages fall on deaf ears. Why? It's because the person creating the message hasn't thought it through.

  • Big Words Lower Sales

    Big Words Lower Sales

    So, I was watching the football last night and an ad came on for private health insurance. Nothing new in that.

  • Stop Boring Potential Customers

    Stop Boring Potential Customers

    Here's a few random lines from ads for decent size companies. "A CRM made for the way people sell today.

    2 条评论
  • The Only Judge Of Marketing

    The Only Judge Of Marketing

    There's only one way to judge your marketing. Can you guess what it is? If you said response you're right.

  • Before Your Chase New Clients Do This

    Before Your Chase New Clients Do This

    Businesses are obsessed with chasing new clients. And I understand it.

  • Safe Marketing Is Boring

    Safe Marketing Is Boring

    No one knows for sure how much marketing we are exposed to each day. But the best estimate is between 4,000 and 10,000.

  • I'm Ignoring You

    I'm Ignoring You

    Our mental space is precious. We have to protect it.

  • Marketing Lessons From Memes

    Marketing Lessons From Memes

    I'm fascinated by memes. They have so much power.

社区洞察

其他会员也浏览了