Black Friday is nearly here and time's ticking to get ready for it, but don’t worry; we've got your back – We handpicked our favorite tips for the upcoming peak season, just for you.
Podcast: Black Friday insights from 9 experts ???
In this actionable E-commerce Masterplan Podcast, we’ve got 9 experts dropping their wisdom for Black Friday. Here are some tips we loved:
- Use historical data to plan: Analyze last year’s performance stats for this year’s success.
- Ensure accurate data: Verify your numbers align across all platforms to financial records.
- Optimize stock management: Avoid the overstock-understock seesaw by embracing today’s technology solutions.
- Maintain authenticity in your brand messaging: Customers seek genuine experiences, not hype.
- Build community: Black Friday sales are higher in areas with strong brand communities. These also boost year-round revenue.
- Show some love to existing customers: They already know you and are less likely to make impulsive purchases they’ll return later. Implement a loyalty program.
- Test TikTok shop: Connect your store to your TikTok Shop and consider going live on TikTok to sell products.
- Present your best product first.
- Optimize website experience: Make it easy for customers to shop and make decisions quickly, especially if you have a wide product range.
- Create email automations: These account for a huge percentage of orders
- Leverage SMS: It's on the rise, so don't ignore it. Consider SMS and emails as complementary tools.
?? Listen to the full podcast and tips here.
How better product information helps boost your Black Friday ecommerce sales
Don't just slap on discounts on your e-commerce and call it a day!
Here's how better product information helps you boost your peak season online sales:?
- Help your shoppers find the right product. Ensure your customers get the full picture of how a product looks, functions, and performs in real-life (pssst, video is great for this purpose!).
- Help your shoppers navigate your store and make decisions. Assisting customers in their exploration and guiding them through your store with informative content is a clear advantage. When customers feel informed, they are also more likely to make a buying decision.
- Use storytelling to appeal to emotions. During Black Friday, all retailers are competing for the same shoppers’ attention. The emotional and appealing aspects of good quality content are perfect for attracting attention and standing out.
- Reduce returns, increase sustainability. With good product information, stores can easily minimize the biggest environmental impacts traditionally associated with Black Friday.
- Offer virtual guidance with video. Videos offer a great way to provide excellent customer service even during the busiest days while minimizing the amount of unnecessary inquiries.
- Let your customers speak to your other customers. User-generated content serves as social proof and demonstrates real people using and enjoying the products.
?? Read all our tips here.
One of the best ways to provide better product information is video. We've measured the effect of product videos in 2022 Black Friday season with Videoly customers. Here’s what we found out:
? Product video views increased by 117%
? Page views spiked by 91%
? Add-to-cart events were boosted by 216%
Pretty nice, huh? You can bring product videos automatically to your store with Videoly. Drop us a line and we’ll show you how.
?? Shoutout of the month: Fj?llr?ven showcasing their brand values?
While traditionally Black Friday is all about offering discounts to encourage customers to buy more, Fj?llr?ven has taken a different approach. They are using the days of Black Week as an opportunity to stand out from the crowd and communicate their goals of sustainability and durability. By doing so, they are demonstrating their commitment to making quality products that last longer and have a positive impact not just on customer’s wallets, but also on the environment.
Don’t stress if you don’t have time to implement everything before this year’s peak season – next year is coming sooner than you might think, so you can start executing these action points in any case.
Contact us if you need a hand with anything! ??
