It’s Timeeee….to Level Up Your ABM Strategy!

With just 4 weeks left in the year there is no better time to work on revamping your AMB strategy!

We’ve got you covered with some of our latest pieces that will turn your team into account-based marketing superstars.?

Let’s dive into this week’s content picks:

This Week’s Must Read: A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy

Are you considering launching an ABM program at your organization? Your decision could be the difference between increased engagement, improved conversion rates, AND higher win rates.?

Don’t believe us? Take it from our customers at Hexagon.?

Since partnering with us they’ve been able to completely transform their marketing and sales teams allowing them to increase their all around performance.?

Find out the top three guiding principles that led to their success in our blog on DB Central:

Our Podcast Pick: The Future of ABM – Driving Platforms With Purpose

As we all start to plan ahead for next year it is important to note that the tech we know and love is changing.?

Find out how you can embrace the changing B2B landscape from Seagate’s Daniel Cafiero, in this insightful episode of the Sunny Side up Podcast.?

Listen to the episode here and subscribe to the podcast to stay up to date on all the latest trends in B2B next year.?

This Week’s Must Watch: Always-On Vs. Initiative-Based Campaigns

In the hectic world of B2B marketing it can be challenging for marketers to give equal attention to every campaign that comes their way.?

Our Digital Marketing Manager, Hannah Jordan, shared her tips on how to establish a balance between always-on campaigns and initiative-based campaigns.?

Learn what strategy works for our team in this digital deep dive? on DBTV.?

Social Snapchat: Ugly Sweater Season

Ugly sweater season has arrived at Demandbase!?

Join in our holiday fun and post a snap of your favorite holiday sweaters tag us and use #deebeesweaterchallenge.?

Discover more fun and relatable B2B content when you follow us on tiktok.?

Week End Wind Down:?

That's A Wrap!

Thank you for joining us for this week’s edition of the Week End Wrap Up! We hope this week’s content gave you some inspo for improving your #ABM strategy in 2023!??

Looking for more content to add some sparkle to your? strategy? Check out our content hub DB Central for all your GTM needs this holiday season.?

We’ll see you next week!