It's that time of the year when cricket is on everyone’s mind. So, it is for us with JioAds Cricket 360.

With two major tournaments, the Indian Premier League 24 and the ICC Cricket World Cup, slated in the next six months, the cricket fever is set to grip the nation once again. For brands and advertisers, leveraging this passion becomes pivotal in reinforcing brand Key Performance Indicators (KPIs), ensuring that their message resonates with the cricket-loving audience even when they're not glued to live matches.

Hence our first story today is to share some cricket audience insights on JioAds platform.

JioAds reaches India’s cricket user at scale with a base of 340 Mn+ cricket fan”atic”.

1. 78% Male and 72% Female Users: Reflecting a balanced gender representation among cricket enthusiasts on the JioAds platform.??
2. 86% Urban India and 68% Rural India: Illustrating the broad reach of cricket fandom across diverse geographical segments.?
3. 60% users < 35 years old – While our platform sees cricket users of all age groups, the highest skew is towards young adults between the age group of 18-35 years of age.?Source: JioAds internal data

JioAds can help brands & agencies reach the cricket user "When They Are Not Watching the Live Match".

1. Online Presence: Leverage digital channels across OTT platforms, news websites, gaming platforms, and utility apps via JioAds to engage cricket enthusiasts during non-match hours.?
2. Physical Stores: Utilize offline touchpoints at retail stores to reinforce brand messaging, ensuring continuous visibility even when fans are not actively consuming cricket content.?

For more insights on how to leverage JioAds Cricket 360, reach out to your JioAds representative now or write to us at [email protected].?        

JioAds helped DSP Mutual Fund Engage Potential MF Investors at Scale?

DSP Mutual Fund, in collaboration with JioAds, targeted potential mutual fund, stock, and bond investors to offer its multi-allocation asset fund during the NFO period. JioAds' deterministic insights drove awareness, reaching over 9 million users (about half the population of New York) in just two weeks, with over 1 lakh+ clicks.?